Digital Marketing Specialist About the Role At College Guru we are redefining how students pursue their academic and career goals We are looking for a talented and proactive Digital Marketing Specialist to manage our digital campaigns boost online presence and support brand visibility Your contribution will directly help improve student engagement reach and lead generation Key Responsibilities Digital Marketing Strategy Develop execute and manage digital marketing campaigns across platforms Drive brand awareness engagement and conversions through effective strategies Monitor and optimize campaign performance Social Media Management Plan create and manage content across Facebook Instagram LinkedIn and YouTube Maintain consistent brand voice and student interaction Handle daily engagement posting and page growth YouTube Management SEO Manage YouTube uploads live sessions webinars and student-focused content Optimize videos using YouTube SEO techniques to improve ranking and visibility Conduct keyword research competitor analysis and trend monitoring Paid Advertisements Handle campaigns using Facebook Ads Manager Meta Ads and Google Ads Monitor budgets analyze performance and generate quality leads Produce ad performance reports Content Creative Coordination Collaborate with writers designers and editors on digital creatives Develop content ideas aligned with marketing goals Ensure brand consistency across all digital assets Trend Monitoring Reporting Stay updated with the latest digital marketing tools trends and techniques Track analytics and prepare weekly monthly performance reports Suggest innovative ideas to improve digital engagement Qualifications Skills Bachelor s degree in Marketing Mass Communication or related field 0-2 years of experience in digital marketing or social media roles Knowledge of Meta Ads Google Ads and YouTube SEO Basic working knowledge of Canva or Photoshop Strong communication skills in Malayalam and English Creative thinker organized and able to multitask Passion for the education sector is an added advantage Salary Up to 25 000 per month based on experience and expertise Why Join Us Kerala s Best Career Advisory Firm YouTube Channel with 68K subscribers Most Trusted Higher Education Partner Fastest Growing EdTech Company Prospect to work on high-impact growth-focused digital initiatives Contact Us 9656 80 3965 8111 80 3965 Send Your Resume hrcollegeguru gmail com Job Type Full-time Pay 10 542 72 - 34 457 24 per month Work Location In person

📌 Digital Marketing Specialist (Kerala)
🏢 COLLEGE GURU
📍 Kerala