Key Responsibilities Strategy Planning Build monthly and quarterly social media strategies for brand awareness engagement and conversions Research global beauty trends and adapt them to brand communication Plan campaigns for current launches festive moments and sales Content Creation Execution Ideate and lead photo video shoots reels tutorials and educational content Work closely with design video and product teams for creative content Write engaging captions scripts and post copies Ensure brand voice identity and aesthetic remain consistent Team Management Lead social media executives designers content creators and editors Create clear workflows calendars and approvals Evaluate team performance and mentor them Performance Analytics Track KPIs reach engagement followers website traffic conversions Use data to improve content and campaign decisions Prepare weekly monthly performance reports Influencer Community Management Coordinate with influencer team for content collaboration Engage with customers via comments messages and communities Manage brand reputation across platforms Platform Expertise Strong understanding of Instagram YouTube Facebook Linkedin Threads Pinterest Knowledge of paid ads boosting strategy and performance tracking Ability to find and leverage new trends sounds and formats Requirements 5 years in social media management beauty fashion preferred Strong communication creativity storytelling planning Good knowledge of analytics tools Meta YouTube Studio Google Analytics Experience handling large follower accounts or high-volume content Team handling experience is a must Job Type Full-time Pay 10 451 95 - 45 808 92 per month Work Location In person

📌 Social Media Specialist (Maharashtra)
🏢 PAC Cosmetics
📍 Maharashtra