Ayafi is a contemporary saree and textile brand rooted in craft, storytelling, and everyday elegance. We work with fluid fabrics and thoughtful design to create pieces that feel effortless yet deeply intentional.

We're looking for someone who sees beautiful light before everyone else does.

Someone who notices interesting compositions, loves creating aesthetic visuals, and instinctively thinks, "This would make a great photo... or an even better reel."

At Ayafi, you'll be responsible for shaping the visual identity of our brand—from product photography and campaign shoots to Instagram Reels, ad creatives, customer stories, and behind-the-scenes moments. If you enjoy turning everyday moments into compelling content and love building beautiful brands, we'd love to hear from you.

Instagram: @ayafi.in | Website:

What You'll Do

Photography & Visual Direction

- Photograph sarees, stoles, and products for our website and social media
- Plan and execute indoor and outdoor shoots
- Capture flatlays, styled product shots, detail shots, lifestyle imagery, and campaign visuals
- Photograph exhibitions, flea markets, launches, and behind-the-scenes moments
- Suggest creative concepts, props, locations, and styling ideas
- Maintain a consistent visual identity across all platforms

Video & Content Creation

- Shoot engaging Reels and short-form videos
- Capture high-quality B-roll for future campaigns
- Create product videos, styling videos, educational content, and behind-the-scenes content
- Edit videos using engaging hooks, subtitles, transitions, music, and platform-native pacing
- Repurpose older photos, videos, and archived B-roll into fresh content
- Organize and maintain an accessible content library

Social Media Support

- Publish Instagram posts, Stories, and customer reviews
- Create Story content around launches, exhibitions, new arrivals, and everyday moments
- Assist in maintaining Ayafi's Instagram presence
- Help execute content calendars and campaign plans

Performance & Ad Creatives





- Shoot photos and videos designed for Meta (Facebook & Instagram) ads
- Understand the difference between organic content and paid advertising creatives
- Create scroll-stopping visuals that communicate the product within the first few seconds
- Capture multiple creative variations and framing options for A/B testing
- Work closely with the founder to develop visual concepts for campaigns, launches, and promotions

We're Looking For Someone Who

- Has a strong portfolio in photography and content creation
- Owns a DSLR or mirrorless camera (mandatory)
- Has an excellent understanding of lighting, composition, colour, and visual storytelling
- Can confidently shoot both products and people
- Has a strong eye for aesthetics and branding
- Can edit engaging short-form videos
- Understands the difference between content that builds a brand and content that drives conversions
- Is proactive, organised, collaborative, and full of ideas
- Is comfortable working full time from our Bannerghatta studio

Bonus If You

- Have experience working with fashion, lifestyle, textile, or D2C brands
- Understand sarees, draping, or Indian textiles
- Can style products and direct models during shoots
- Have experience creating Meta ad creatives or other performance marketing content
- Are proficient with Lightroom, Photoshop, Premiere Pro, CapCut, Edits, Canva, or similar creative tools

Role Details

Role: Photographer & Content Creator

Location: Bannerghatta, Bangalore

Type: Full-time (In Office)

Experience: 1–3 years preferred (Freshers are welcome to apply)

Start Date: Immediate

Want to stand out?

Include your portfolio of work and a brief cover letter telling us why you'd like to work at Ayafi, along with a one-week Instagram content plan for the launch of a new mul cotton saree collection. Include Reels, Stories, carousels, feed posts, and any campaign ideas you'd execute.

We're not looking for perfection - we simply want to understand how you think, your creative process, and the kind of ideas you'd bring to the team.

📌 Photographer & Content Creator (Bengaluru)
🏢 Ayafi
📍 Bengaluru