Job Title Technical Content Writer Senior Content WriterLocation Mohali Sector- 67Company Appwrk IT Solutions appwrk com Job Type Full-Time On site Company Profile APPWRK IT Solutions Pvt Ltd is an India-based IT Service Provider founded in the year 2012 intent on associating with the right people at the right place to achieve the best possible results Since 2012 APPWRK IT Solutions has been continuously developing web applications for businesses across the globe We have successfully delivered numerous projects in the IT field covering Mobile Desktop and Web applications We are well known for our expertise performance and commitment to delivering high-quality solutions As an IT services and product-based company we cater to various industries providing cutting-edge technology solutions tailored to our clients needs We take pride in working with Fortune 500 clients like Unilever and have a robust global presence in the US Netherlands and Australia In India we operate from Chandigarh and Delhi offering top-tier IT solutions to businesses worldwide Our team of skilled professionals is dedicated to driving innovation efficiency and digital transformation for our clients Job Summary We are looking for an experienced Content Writer Senior Technical Content Writer with 3 years of experience who can go beyond just writing content someone who can strategize plan and execute a multi-channel content roadmap This role involves building authoritative blogs service pages and long-form guides while also creating and optimising content for platforms like YouTube LinkedIn and Reddit to boost engagement drive traffic and generate leads You ll also play a key role in conducting competitor analysis and SEO strategy development to ensure our content consistently outranks others and positions us as a thought leader in technology software and app development Key Responsibilities Content Strategy Planning Develop a structured content roadmap for blogs service pages landing pages and social platforms YouTube LinkedIn Reddit Identify high-impact keywords trending topics and content gaps to capture traffic and improve rankings Align content with business goals lead generation funnels and audience personas Content Creation Optimization Write edit and publish high-quality original and engaging technical content blogs case studies guides service descriptions Simplify complex IT software concepts for diverse audiences without losing depth Optimize content for SEO while maintaining storytelling flow and readability Competitor Market Research Analyze competitors content strategies backlink structures and keyword targeting Create counter-strategies to outperform competitors in search rankings and engagement Suggest innovative strategies to tap the AI and IT market to capture untapped traffic Performance Collaboration Collaborate with SEO design and marketing teams to ensure consistent messaging and brand voice Track and report content performance using analytics tools GSC SEMrush Ahrefs GA4 Continuously refine strategies based on ranking shifts engagement metrics and algorithm updates Required Skills Qualifications 4 to 7 years of proven experience in technical content writing with a strong portfolio in IT software domains Demonstrated expertise in SEO content strategy competitor analysis and traffic growth Strong understanding of IT services SaaS app development and emerging technologies Excellent writing editing and research skills with the ability to tailor content to different stages of the buyer s journey Familiarity with content marketing tools SEMrush Ahrefs Surfer SEO Clearscope GA4 GSC Experience in developing content for multiple platforms blogs landing pages LinkedIn YouTube Reddit Ability to lead content initiatives independently and mentor junior writers when required What We Offer Opportunity to lead and shape the company s content strategy Work on high-visibility projects in technology and SaaS industries Collaborative environment with marketing SEO and product teams Competitive salary and growth opportunities