Job Title Assistant Manager - International Sales and Marketing Location Delhi Reporting To AGM - International Sales About Aska Equipment s Pvt Ltd ASKA Equipment s Pvt Ltd is a leading and renowned manufacturer and marketing organization in the disaster response equipment and fire safety technologies industry Based in Delhi with manufacturing facilities in Roorkee Uttarakhand we specialize in technologically advanced niche products including fire safety and lighting equipment Our client base spans government industrial and private sectors across India and international markets Job Purpose To drive international sales growth for Aska Equipments by identifying and onboarding recent dealers in the GCC and Africa regions building strong relationships with overseas government stakeholders and representing the company at key global industry conferences and events Key Responsibilities International Sales - GCC Africa and other Territories - Identify engage and onboard dealers distributors in target international markets - Build a sustainable sales pipeline for lighting towers and other equipment through market research and cold outreach - Drive sales closures negotiations and coordination with internal teams for pricing logistics and technical documentation - Monitor dealer performance and provide necessary training marketing support and product guidance - Track competitor activity and share market intelligence with senior management Government Sales International - Engage with government departments ministries and public sector bodies in selected African Gulf countries for tender-based or direct sales - Monitor and participate in tender opportunities relevant to equipment sales - Build a strong government liaison network to position Aska products in institutional projects Marketing Brand Promotion - Plan and participate in international exhibitions trade fairs and industry conferences relevant to emergency lighting disaster management and industrial equipment - Collaborate with the marketing team to develop region-specific marketing collaterals - Promote the Aska brand in overseas markets through industry platforms and PR efforts Reporting Coordination - Maintain accurate records of leads dealer interactions and sales progress using CRM tools - Prepare regular market reports and travel plans Desired Candidate Profile Education Graduate in Engineering or Business MBA in International Business or Marketing preferred Experience 3-6 years in international sales preferably in capital goods equipment or industrial B2B sales Skills - Strong communication and negotiation skills with go getter attitude - Experience in making the dealer distributor channel in overseas countries - Experience dealing with dealers and government buyers - Exposure to international travel and cultural sensitivities - Familiarity with government sales processes and tendering - Willingness to travel extensively across Africa GCC and within India Travel Requirement Frequent international and domestic travel required ref updazz com