Profile Performance Marketing Specialist Location Gurgaon India Company Herbalmax Healthcare Pvt Ltd Department Marketing Experience Required 3-5 Years with proven high-budget campaign management About the Role We are looking for a Meta Ads Specialist with hands-on experience in managing 20 Lakhs monthly ad spends across Meta platforms Facebook Instagram The ideal candidate should be highly analytical data-driven and capable of delivering scalable ROI through advanced campaign strategies Key Responsibilities Strategize create and manage high-budget Meta campaigns 20L monthly Conduct in-depth audience research competitor benchmarking and campaign structuring Optimize campaigns for ROAS CPL and CAC while scaling budgets effectively Implement A B testing for creatives ad copies and audience targeting Analyze campaign data create actionable reports and present insights to stakeholders Coordinate with the creative design team to ensure high-converting ad assets Stay updated on Meta s latest advertising features algorithm updates and compliance policies Drive customer acquisition retention and remarketing funnels through Meta Ads Required Skills Qualifications Proven track record of managing minimum 30L monthly spend on Meta Ads Strong understanding of performance marketing metrics ROAS CAC CTR CPM CVR LTV Hands-on experience with advanced campaign setups CBO ABO Energetic Ads Advantage Proficiency in Meta Ads Manager Google Analytics and attribution tools Strong analytical and Excel Google Sheets skills Ability to manage multiple campaigns simultaneously with tight deadlines Excellent communication skills and data-driven mindset Preferred Qualifications Experience in D2C E-commerce brand marketing Familiarity with other paid platforms Google Ads TikTok YouTube LinkedIn is a plus Knowledge of Shopify WordPress integrations and pixel event setups Experience in scaling performance campaigns across multiple geographies What We Offer Competitive salary and performance bonuses Opportunity to work with a fast-growing D2C health wellness brand A data-driven and performance-oriented work culture Exposure to high-budget campaigns and advanced marketing tools How to Apply - Kindly share your updated Cv at hr herbalmax in or (phone hidden) Job Types Full-time Permanent Pay 40 000 00 - 50 000 00 per month Application Question s How many year of expereince do you have in Meta ads Are you comfortable with Onsite Gurgaon Location Are you comfortable with upto 40k Salary How many year of experience do you have in D2C E-commerce brand marketing Education Bachelor s Required Work Location In person