Job Title Digital Marketing Expert Location Kolkata Preferred Company MyPustak com Job Type Full-time About MyPustak MyPustak com is India s best online platform that provides used and new books to readers at most affordable price in India Job Overview We are looking for an experienced Digital Marketing Expert to drive online growth optimize marketing campaigns and increase user engagement The ideal candidate should have expertise in SEO performance marketing social media management email marketing and analytics to enhance our brand visibility and conversions Key Responsibilities SEO Content Strategy o Improve organic search rankings and drive traffic using on-page and off-page SEO o Conduct keyword research and optimize website content Performance Marketing o Plan and execute paid ad campaigns Google Ads Facebook Instagram and other platforms o Optimize CPC CPA and ROI for performance marketing campaigns o A B test ad creatives and landing pages to improve conversions Social Media Marketing o Develop and implement social media strategies to increase engagement o Create compelling posts run paid promotions and manage influencer collaborations Analytics Conversion Optimization o Track website traffic user behavior and campaign performance using Google Analytics or similar tools o Implement CRO Conversion Rate Optimization strategies to improve customer journey and sales Requirements 1 years of experience in digital marketing preferably in eCommerce Robust knowledge of SEO PPC email marketing and analytics tools Google Analytics Google Ads Facebook Ads Manager Mixpanel Amazon SES Hands-on experience with marketing automation platforms Proven track record of driving traffic and conversions through digital channels Ability to work independently and drive data-driven marketing decisions Preferred Qualifications Experience in the book eCommerce industry is a plus Basic knowledge of HTML is a bonus Strong analytical mindset with proficiency in Excel Google Sheets What We Offer Opportunity to work in a fast-growing startup with a social impact Flexible remote working options Competitive salary based on experience A dynamic and collaborative work environment Join us in making books accessible to millions while growing your digital marketing career Job Types Full-time Permanent Pay 14 000 00 - 25 000 00 per month Benefits Health insurance Provident Fund Schedule Day shift Work Location In person

📌 Digital Marketing Expert (West Bengal)
🏢 Mypsutak.com
📍 West Bengal