Public Relations Media Outreach Plan develop and execute proactive media strategies to secure positive coverage in print broadcast and digital news platforms Draft compelling press releases feature stories event briefs and op-ed articles tailored to various media formats Cultivate and maintain a strong network of journalists editors and media agencies Organize media interactions interviews and press events manage media kits and talking points Monitor press coverage generate media reports and analyze PR outcomes Influencer Marketing Identify and onboard a mix of macro micro and community influencers aligned with the organization s mission Develop end-to-end influencer campaigns from briefing and creative ideation to execution and analytics Negotiate deliverables and timelines while ensuring brand and message alignment Track influencer performance metrics including reach engagement conversions and earned media value Owned Media Content Management Manage content strategy for owned platforms organizational website blog newsletter and social media handles Collaborate with design and content teams to develop thought leadership campaign content impact stories and donor visibility assets Ensure all owned media reflects brand tone SEO best practices and strategic goals Social Media Marketing Paid Campaigns Assist in planning and executing paid and organic campaigns across Meta Facebook Instagram YouTube LinkedIn and emerging platforms Optimize content for engagement impressions lead generation and brand recall Monitor and report on key social metrics CTR CPL CPC engagement rates follower growth etc Support campaign calendar development and thematic alignment with field initiatives and national international observances Community Engagement Digital Storytelling Build community trust by amplifying authentic stories of transformation from field teams volunteers alumni and beneficiaries Drive interaction and visibility through real-time engagement comments replies and user-generated content Align messaging with audience segments rural youth urban donors CSR partners government officials and media Candidate Requirements 2-3 years of hands-on experience in PR influencer relations and digital communications agency or NGO background preferred Excellent written and verbal communication skills in English knowledge of Hindi or regional languages is a plus Strong media network across traditional and digital outlets Proficiency in tools such as Meta Ads Manager Google Analytics Canva Mailchimp WordPress Hootsuite Buffer etc Ability to multi-task across campaigns audiences and content formats with attention to detail and deadlines Familiarity with social development skilling education or livelihood sectors is desirable Job Type Full time Pay 25 384 66 - 50 645 52 per month Benefits Health insurance Provident Fund Application Question s Are you comfortable for Bandra location How many years of experience you have as a social media executive Work Location In person

📌 Social Media Executive (Maharashtra)
🏢 Menschen Consulting
📍 Maharashtra