About WPP Media WPP is the creative transformation company We use the power of creativity to build better futures for our people planet clients and communities For more information visit wpp com WPP Media is WPP s global media collective In a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth For more information visit wppmedia com At WPP Media we believe in the power of our culture and our people It s what elevates us to deliver exceptional experiences for both our clients and each other In this role it will be critical to embrace WPP WPP Media s shared core values Be Extraordinary by Leading Collectively to Inspire transformational Creativity Create an Open setting by Balancing People and Client Experiences by Cultivating Trust Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise Role Summary and Impact As part of our Global Operations Centre GOC you will collaborate with teams across the U S Europe and Asia to deliver world-class paid search strategies at scale This role demands a search-first leader who combines deep technical expertise with strategic vision to maximize performance across Google Microsoft and emerging search platforms You will own the full lifecycle of paid search campaign strategy execution optimization and measurement ensuring best-in-class delivery across markets You ll partner closely with regional teams to align search efforts with overall brand goals applying advanced analytics to unlock growth and efficiency Skill and Experience Search Strategy Leadership Act as the global lead for paid search marketing-developing channel strategies that drive measurable results Represent GOC in all search-specific client and market interactions ensuring expectations are met and exceeded Serve as the custodian of activation excellence for search standardizing best practices and ensuring technical accuracy Campaign Activation Optimization Lead campaign setup keyword strategy bidding ad copy optimization and audience targeting Utilize automation scripts and machine learning features in Google Ads Microsoft Ads and other platforms to boost efficiency Apply structured testing A B and multivariate to refine performance Analytics Performance Insight Analyze campaign data using Google Ads scripts Search Ads 360 and analytics platforms to deliver actionable insights Build advanced reporting frameworks to monitor ROI CPA and growth KPIs Stakeholder Management Advise local and regional teams on search-first media planning balancing global consistency with local market nuances Partner with creative and CRO teams to align ad messaging with landing page experiences Operational Excellence Create SOPs playbooks and automation frameworks for paid search execution Ensure compliance with brand safety platform governance and tracking standards Team Leadership Lead and mentor a team of search media specialists to deliver flawless execution and measurable results Foster a learning culture focused on emerging trends like voice search AI-powered bidding and performance max campaigns Innovation Growth Identify opportunities for incremental growth in search including new ad formats smart campaigns and marketplace search ads Collaborate with leadership to expand scope in areas like search remarketing feed-based advertising and cross-channel integrations What We re Looking For 8 years in digital marketing with a deep focus on paid search Hands-on expertise in Google Ads Microsoft Ads Search Ads 360 and other search management tools Experience managing multi-market large-budget search campaigns at scale Familiarity with feed management automation scripts and AI-driven bidding strategies Solid proficiency in Excel Google Sheets and data visualization tools Skilled in training and developing high-performing search teams Data-first analytical mindset with strong problem-solving skills Life at WPP Media Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work and we re just as committed to employee growth as we are to responsible media investment WPP Media employees can tap into the global WPP Media WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers We believe the best work happens when we re together fostering creativity collaboration and connection That s why we ve adopted a hybrid approach with teams in the office around four days a week If you require accommodations or flexibility please discuss this with the hiring team during the interview process Please read our for more information on how we process the information you provide

📌 Associate Director - Search (Gurugram)
🏢 WPP Media
📍 Gurugram