About the Company Journeys Exotica is a premier travel brand known for crafting luxury experiences across Kashmir and beyond We combine creativity quality and innovation to inspire travelers worldwide We re expanding our digital team and looking for a dynamic Social Media Marketing Executive who can elevate our brand across Meta platforms and Google s advertising ecosystem Role Overview We re hiring a creative analytical and results-driven Social Media Marketing Executive who understands how to build engaging narratives manage paid campaigns and analyze data across Meta Facebook Instagram and Google Ads If you re fluent in content ads and analytics you re the one Key ResponsibilitiesSocial Media Content Plan create and manage social media content across Facebook Instagram Develop scroll-stopping creatives posts Reels stories short videos Manage daily posting community engagement and platform hygiene Maintain consistent brand messaging aligned with creative and sales teams Meta Advertising Run and optimize paid campaigns on Facebook Instagram using Meta Ads Manager Execute A B testing retargeting and audience building strategies Monitor campaign performance and optimize based on KPIs CPC CTR ROAS engagement Google Ads Analytics Manage and optimize Google Ads campaigns Search Performance Max Display YouTube optional Set up proper campaign structures keyword research budgeting and bidding strategies Track performance using Google Analytics GA4 and generate detailed reports Implement UTM tracking conversion tracking and assist with basic CRO Data Reporting Analyze insights across Meta Analytics GA4 to improve future campaigns Prepare weekly and monthly performance reports Recommend data-backed strategies for better reach engagement and conversions Trend Awareness Stay updated with Meta Google platform updates new ad formats and industry trends Apply new features and best practices to enhance campaign results What We re Looking For Proven experience in Facebook Instagram marketing organic paid Hands-on expertise with Meta Business Suite Ads Manager and analytics dashboards Solid experience managing Google Ads campaigns and tracking performance with GA4 Strong creative thinking and visual storytelling skills Ability to independently plan execute and optimize campaigns Excellent communication skills Ability to work under deadlines and manage multiple campaigns Preference will be given to candidates with A strong niche in social media performance marketing Experience in travel hospitality or lifestyle brands Knowledge of UTM tagging retargeting funnels and conversion tracking Why Join Journeys Exotica Be part of a fast-growing luxury travel brand Work in a creative environment that values innovation and storytelling Contribute to inspiring the world to discover Kashmir and beyond through powerful digital content How to Apply Send your CV to hr journeysexotica com Subject Line Social Media Marketing Executive - Meta Google Ads Job Type Full time Pay 20 000 00 - 35 000 00 per month Work Location In person

📌 Social Media Marketing Executive (New Delhi)
🏢 Journeys exotica (Thailand) Co.
📍 New Delhi