Job Title PPC Specialist Performance Marketing Specialist Experience Required 4 Years Location Gurgaon Work from Office Industry Preference Travel Industry Preferred Company Flightsmojo Key Responsibilities Plan create and manage PPC campaigns across platforms like Google Ads Meta Ads Bing Ads etc Optimize campaigns for maximum ROI conversions and lead generation Conduct keyword research competitor analysis and audience targeting Track analyze and report on campaign performance using tools like Google Analytics GA4 and Data Studio Create A B testing strategies landing page optimization and budget allocation Manage daily monthly ad budgets effectively Collaborate with the content design team for ad creatives and landing pages Monitor market trends and apply best practices in SEM PPC optimization Ensure high-quality traffic and lead generation from campaigns Required Skills Qualifications 4 years of hands-on experience in PPC Paid Marketing Must have expertise in Google Ads Meta Ads Bing Ads Strong knowledge of keyword research CTR improvement CPL CPA management Experience with conversion tracking analytics ROI optimization Familiarity with travel flight OTA domain is strongly preferred Proficiency in Excel Google Analytics GA4 Tag Manager Solid analytical problem-solving skills Preferred Qualifications Google Ads Meta Ads certification Experience in the travel industry or performance-driven digital campaigns Ability to handle large ad budgets and performance-driven KPIs Salary As per industry standards Based on experience performance How to Apply Send your updated CV to hr flightsmojo com Subject Line Application for PPC Specialist - 4 Years Experience Job Types Full-time Permanent Pay 25 000 00 - 50 000 00 per month Benefits Flexible schedule Leave encashment Provident Fund Work Location In person