Mandatory Criteria Can t be neglected during screening - Proven experience in SEO LLM and ASO - Strong knowledge of Google Analytics Search Console Ahrefs SEMrush Moz and other SEO tools - Solid understanding of content marketing strategies for both SEO and ASO - Hands-on experience with app store algorithms keyword optimization and mobile user behavior - Familiarity with HTML CSS JavaScript and overall website optimization techniques DescriptionAbout the Company - Founded in 2019 zingbus is building the most trusted brand for intercity travel Keeping reliability and safety at the core we are building a two-sided platform that delivers a standardized journey experience for travelers and increased earnings for our supply partners - We connect 300 cities across the country through our daily services and have served 2 5 Mn unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure - Raised Series A from Y Combinator InfoEdge AdvantEdge and other prominent investors from India and Silicon Valley Additionally secured a significant investment of 9 million from bp Compensation -Overview We are looking for an experienced SEO AI SEO ASO Executive to manage and improve our website s search engine rankings and optimize our mobile app presence in app stores The ideal candidate will be responsible for on-page and off-page SEO keyword research technical SEO and App Store Optimization ASO strategies to maximize visibility and downloads What you will do Search Engine Optimization SEO Develop and execute on-page and off-page SEO strategies - Perform keyword research to identify growth opportunities - Optimize website content meta tags headings and URLs for higher rankings - Improve site structure mobile responsiveness and page speed - Conduct competitor analysis to identify strengths and gaps - Build high-quality backlinks and manage link-building strategies - Track and analyze website performance using Google Analytics Search Console and other SEO tools - Work with developers to ensure technical SEO best practices are followed - Create and implement a content strategy aligned with SEO goals App Store Optimization ASO Optimize app titles descriptions keywords screenshots and videos for the Google Play Store Apple App Store - Conduct app keyword research and competitor analysis - Work with designers and developers to improve app UI UX for better engagement - Monitor app store rankings and optimize listings for better visibility - Track user reviews ratings and feedback to improve app store reputation - Collaborate with marketing teams to implement ASO-driven paid campaigns - Analyze ASO performance metrics and make data-driven improvements What we are looking for - Proven experience in SEO LLM ASO with a track record of success - 4-6 years of relevant experience in SEO LLM ASO- Strong knowledge of Google Analytics Search Console Ahrefs SEMrush Moz and other SEO tools - Experience with app store algorithms keyword optimization and mobile user behavior - Familiarity with HTML CSS JavaScript and website optimization techniques - Understanding of content marketing strategies for SEO and ASO - Solid analytical and problem-solving skills - Ability to stay updated with the latest SEO ASO trends and algorithm changes - Excellent communication and reporting skills Salary 10 00-13 00 ref updazz com