Job Title - Performance Marketing Manager Location - Pune We are looking for a highly skilled and experienced Performance Marketing Manager to join our team at Propacity In this role you will drive digital marketing strategies specifically tailored for the real estate sector focusing on customer acquisition lead generation and revenue growth You will have a deep understanding of various online marketing channels analytics and performance tracking to optimize campaigns and maximize return on investment ROI This role requires a data-driven mindset strong analytical skills and the ability to manage multiple projects simultaneously Responsibilities Develop and execute comprehensive performance marketing strategies to drive customer acquisition retention and revenue growth Plan and manage digital advertising campaigns across various channels including paid search display advertising social media advertising and affiliate marketing Conduct thorough market research and analysis to identify target audiences competitive landscape and emerging trends to optimize campaign targeting and messaging Monitor and analyze key performance indicators KPIs to assess campaign effectiveness and identify areas for improvement Develop and execute performance marketing campaigns across digital channels such as Google Ads Facebook Instagram and LinkedIn Collaborate with cross-functional teams including creative content and development to ensure seamless execution of marketing campaigns Utilize web analytics tools to track measure and report on campaign performance providing actionable insights and recommendations for optimization Lead client calls for optimization and reporting purposes Skills and Qualities Bachelor s degree in marketing business or a related field A master s degree is a plus Proven 3 years of work experience as a Performance Marketing Manager or in a similar digital marketing role Experience of working in the Real Estate Industry Robust understanding of performance marketing concepts channels and best practices Proficiency in using digital advertising platforms such as Google Ads Facebook Ads Manager and other programmatic platforms Excellent communication and collaboration skills with the ability to work cross-functionally and influence stakeholders Up-to-date knowledge of the latest digital marketing trends technologies and industry best practices What We Offer Learn from industry experts and scale your career in real estate performance marketing Be part of an innovative data-driven and supportive team Access the latest marketing automation and analytics platforms About Propacity Propacity is one of India s fastest growing proptech companies Founded in 2021 Propacity s solutions have empowered over 100 top real estate developers across the country - increased their sales velocity simplified their operations managed their compliance found unique market insights replaced complex products and excel based workflows through its robust tech product We re a team of ex-real estate and technology operators who ve worked in high-impact growth companies and are on the journey to building one Backed by top investors like Good Capital Inuka Capital 30 leading unicorn soonicorn founders and domain experts Wanna know more about us Visit our website - www propacity in Share your resume at hr ppm propacity in Job Types Full-time Permanent Pay 343 662 18 - 600 000 00 per year Benefits Health insurance Provident Fund Work Location In person