Job Title - GN - SONG - MT - LifeSciences - Associate Director Management Level 05 Associate Director Location Gurugram Mumbai Pune Bengaluru Hyderabad Chennai Must have skills Life Sciences Good to have skills Digital Marketing Job Summary The Life Sciences Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song The individual would work at the heart of the top global Life Sciences Pharmaceuticals Biotechnology and Medical Technology and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills Areas of Work Digital Marketing Creative Strategy Brand Strategy Campaign Management Next Best Action Marketing Mar-Tech Strategy Customer Experience Journey Development Roles Responsibilities Strong project management skills to plan execute and deliver content initiatives successfully This includes managing timelines budgets resources and coordinating cross-functional teams An analytical data driven mindset to drive result-oriented decisions Exposure and experience in roles across the marketing value chain primarily in the life sciences or allied industries as detailed out below Consulting Advisory service Market Research Analysis and assessment of the pharmaceutical market across disease areas and opportunity identification for new launches indication expansions identify emerging trends competitive landscapes and new opportunities within the life sciences sector Competitor benchmarking patient journey mapping segmentation targeting Digital Marketing Develop E2E strategy campaigns Liaise with key client stakeholders in the marketing teams to design strategies for omni-channel marketing campaigns Lead development of content marketing social media and web engagement programs for the client ensuring that they are aligned with the overall content strategy In-depth knowledge of branding creative development and execution digital marketing and campaign deployment and optimization Provide expertise on Content design and campaign execution Able to provide a perspective on identification and selection of the right digital channels and content types based on campaign objectives Able to understand client requirements based on their briefs ideate to appropriate creative designs Support end to end campaign execution and suggest ways for optimization Marketing Technology Lead platform assessment and solution design Understand the marketing value chain across process technology people Conduct a thorough assessment propose a solution along with an operating model define KPIs for different marketing technologies - Adobe SF Veeva Have an understanding of the regulatory compliance and governance landscape in the industry and build frameworks for scale up MarTech Consulting Projects Lead projects focusing on optimizing the MarTech stack and develop use cases to improve utilization of existing MarTech stack Research evaluate and recommend new martech systems and suppliers Keep a holistic understanding of existing and upcoming martech platforms and how they connect into the broader marketing technology landscape Tools Platforms Hands on experience on Mar-tech tools such as Adobe campaign Marketo Adobe Cloud Google Marketing platform Google Ads Pega decisioning SFMC etc Value realization Crafting a value tree and developing business cases for implementation and scale up Gen AI Be aware of the latest AI developments in the Life Science industry and be able to co-create customized solutions for the client to meet their objectives Have experience in CDP tools and platforms Design and implement GenAI use cases Sales Business Development Generating new business engagements Drive new business opportunities by identifying and pursuing recent leads defining GTM strategy facilitate client discussions and presentations to drive new business and client relationships Own and drive RFP RFI response coming in from Life Science customers Practice Development Take on leadership role Support overall growth of practice across all the pillars - Marketing as well as sales service through a combination of business development talent management oversight of delivery work and thought leadership Collaborate with Salesforce Veeva Adobe IQVIA etc business groups to enable business capabilities with agility velocity and quality while optimizing costs Establish a strong network with key stakeholders in the Accenture ecosystem across geographies to socialize and amplify the GN Song capabilities operating model and ways of working to generate demand and meet the KPIs Lead and motivate teams with diverse skills and backgrounds Manage and mentor talented teams of consultants and technologists supporting providing input and guidance into the talent strategy and actively participate in engagement capability development activities Professional Technical Skills In-depth knowledge of branding creative development and execution digital marketing and campaign deployment and optimization Experience in working with middle to senior management levels within existing organization client organizations Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients Strong understanding of marketing advertising technologies with hands on and ability to apply technology know-how to better how our clients reach out to their customers Additional Information MBA from a tier 1 institute with preferably bachelor s degree in marketing Journalism Communications or a related field Proven working experience 8 years in digital marketing Advertising platforms and in delivering marketing solutions particularly within the Life Sciences Industry About Accenture Accenture is a leading global professional services company providing a broad range of services and solutions in strategy consulting digital technology and operations Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the world s largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders With 624 000 people serving clients in more than 120 countries Accenture drives innovation to improve the way the world works and lives Visit us at About Accenture Strategy Consulting Accenture Strategy shapes our clients future combining deep business insight with the understanding of how technology will impact industry and business models Our focus on issues such as digital disruption redefining competitiveness operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world Today digital is changing the way organizations engage with their employees business partners customers and communities This is our unique differentiator To bring this global perspective to our clients Accenture Strategy s services include those provided by our Global Network - a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world For more information visit At the heart of every great change is a great human If you have ideas ingenuity and a passion for making a difference Experience Minimum 15 year s of experience is required Educational Qualification MBA PGDM from a tier 1 or 2 About Accenture We work with one shared purpose to deliver on the promise of technology and human ingenuity Every day more than 775 000 of us help our stakeholders continuously reinvent Together we drive positive change and deliver value to our clients partners shareholders communities and each other We believe that delivering value requires innovation and innovation thrives in an inclusive and diverse environment We actively foster a workplace free from bias where everyone feels a sense of belonging and is respected and empowered to do their best work At Accenture we see well-being holistically supporting our people s physical mental and financial health We also provide opportunities to keep skills relevant through certifications learning and diverse work experiences We re proud to be consistently recognized as one of the World s Best Workplaces TM Join Accenture to work at the heart of change Visit us at Equal Employment Opportunity Statement All employment decisions shall be made without regard to age race creed color religion sex national origin ancestry disability status veteran status sexual orientation gender identity or expression genetic information marital status citizenship status or any other basis as protected by federal state or local law Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process Accenture is committed to providing veteran employment opportunities to our service men and women

📌 Gn - Song - Mt - Lifesciences - Associate Director (Gurugram)
🏢 Accenture
📍 Gurugram