We are a fast-growing technology company delivering AI-powered products and digital solutions to businesses across industries. We are looking for a highly driven Marketing Manager who can build and scale a data-driven demand generation engine while also leading brand building and social media presence across digital platforms. This role requires someone who understands B2B SaaS marketing, social media growth, brand positioning, and lead lifecycle management, and can translate marketing efforts into measurable output.

What Youll Do

- Own and drive marketing-led growth with end-to-end pipeline creation and demand generation
- Plan, execute, and optimize multi-channel campaigns across LinkedIn, Google, Email, and other digital platforms
- Build and strengthen brand presence through social media strategy, primarily focusing on LinkedIn growth
- Collaborate closely with sales teams to improve lead quality, GTM strategy, and conversion rates
- Create and manage marketing collaterals such as case studies, presentations, campaign assets, and sales enablement materials
- Track and analyze marketing performance metrics such as MQL, CPL, CAC, ROI, and campaign effectiveness
- Manage CRM systems, marketing automation tools, and lead lifecycle processes
- Work with internal stakeholders and external agencies/partners to ensure smooth execution of campaigns
- Drive content marketing initiatives to improve thought leadership and market positioning
- Continuously identify growth opportunities and recommend data-driven improvements to marketing strategies

Who Can Apply

- Professionals with 8-10 years of experience in B2B Marketing, Demand Generation, Growth Marketing, or related roles
- Candidates with prior experience in IT, SaaS, AI,



or technology-driven organizations
- Individuals with a proven track record in marketing-led revenue growth and pipeline generation
- Professionals experienced in full-funnel marketing and go-to-market (GTM) execution
- Candidates with hands-on experience in digital marketing channels like LinkedIn, Google Ads, and Email campaigns
- Applicants with experience using CRM and marketing automation tools
- Candidates who have worked closely with sales teams to drive measurable business outcomes
- Professionals comfortable working in a high-growth, target-driven environment
- Individuals with strong project management and stakeholder coordination skills

Ideal Candidate Traits

- Robust understanding of B2B sales funnels and marketing pipeline planning
- Hands-on expertise in digital marketing and demand generation strategies
- Highly data-driven, with the ability to interpret analytics and translate insights into action
- Excellent communication and presentation skills to influence internal and external stakeholders
- Strong execution mindset with attention to detail and ownership of outcomes
- Comfortable working in a fast-paced, performance-oriented environment
- Collaborative approach with the ability to work closely with sales, product, and leadership teams
- Creative thinker with a passion for brand building and innovative marketing strategies
- Adaptable and proactive in identifying and solving business challenges
- Growth-oriented mindset with the ability to scale processes and drive long-term impact

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Marketing Manager (West Bengal)
🏢 BlueCopper Technology
📍 West Bengal