Experience Required:2-6 Years

Location: Kolkata

Job Summary:

We are seeking a creative, data-driven, and result-oriented Social Media Marketing Qualified to manage and grow our brand presence across various social media platforms. The ideal candidate will be responsible for developing and executing social media strategies, creating engaging content, driving audience engagement, and analyzing campaign performance to support business objectives.

Key Responsibilities:

- Develop, implement, and manage social media strategies aligned with business goals.
- Create, curate, and publish engaging content across platforms such as LinkedIn, Facebook, Instagram, X (Twitter), YouTube, and other relevant channels.
- Plan and execute social media campaigns to increase brand awareness, engagement, and lead generation.
- Monitor social media trends, competitor activities, and emerging platforms to identify new opportunities.
- Manage content calendars and ensure timely posting of content.
- Collaborate with internal teams, designers, and external agencies to create compelling marketing materials.
- Track, analyze, and report social media performance using analytics tools and provide actionable insights.
- Manage community engagement by responding to comments, messages, and inquiries in a timely manner.




- Optimize social media advertising campaigns to maximize ROI.
- Conduct A/B testing and performance analysis to improve campaign effectiveness.
- Ensure brand consistency across all social media channels.
- Stay updated with industry best practices, platform algorithm changes, and digital marketing trends.

Required Skills & Qualifications:

- Bachelors degree in Marketing, Communications, Business, Journalism, or a related field.
- 36 years of hands-on experience in Social Media Marketing and Digital Marketing.
- Strong understanding of major social media platforms, their algorithms, and best practices.
- Experience with social media management tools such as Hootsuite, Buffer, Sprout Social, or similar platforms.
- Proficiency in analytics tools including Google Analytics, Meta Business Suite, LinkedIn Analytics, etc.
- Excellent content writing, copywriting, and communication skills.
- Basic understanding of SEO, SEM, and content marketing principles.
- Experience in managing paid social media campaigns and budgets.
- Strong analytical and problem-solving abilities.
- Ability to work independently and manage multiple projects simultaneously.

📌 Opening For Digital Marketing Executive (West Bengal)
🏢 Tuteck
📍 West Bengal