Experience: 4+ Years in Performance marketing and scaling up consumer focused brands ( do not want ed tech and app downloads related)
Reporting To: Co Founder & Chief Marketing Officer
Team Size Handling: 3-4 team members
Position Summary:
As the Performance Marketing Lead, you are charged with crafting and executing cutting-edge marketing strategies that drive revenue through performance ads. This role demands a creative visionary who coordinates seamlessly with creative teams to ensure that all advertising content is compelling and strategically aligned with our brands high standards on Meta, Google, and other channels.
Key Responsibilities:
Develop and execute cutting-edge performance marketing strategies to maximize revenue across digital advertising platforms.
Collaborate with creative teams to ensure content excellence and brand consistency across all campaigns.
Optimize ad spend and analyze performance data to continually enhance campaign effectiveness and ROI.
Stay ahead of digital marketing trends and adapt strategies to maintain competitive advantage in the luxury beauty market.
Manage campaign budgets and forecasts, ensuring optimal allocation of resources for maximum impact.
Qualifications:
Bachelor’s degree in Marketing, Digital Media, or a similar field.
At least 4 years of experience in high-level performance marketing roles, with a focus on digital channels.
Deep understanding of ad targeting, bidding strategies, and conversion optimization, Self executed budgeted and managed budgets over 80 Lakhs per month
Creativity and strategic thinking, with an ability to execute campaigns that resonate with target audiences.
Strong analytical skills and data-driven mindset.
Must have experience in product related brands no apps related, edtech and irrelevant industry experience, Plus points for d2c brand experience