- Achieve monthly and annual sales targets for the assigned General Trade territory.
- Manage and strengthen relationships with distributors to drive secondary sales growth.
- Ensure product availability, visibility, and distribution across retail outlets.
- Identify and onboard new retailers to expand market reach and improve outlet coverage.
- Monitor distributor stock levels and coordinate replenishment to avoid stock-outs.
- Execute trade schemes, promotions, and in-store activation programs effectively.
- Conduct regular market visits to track competitor activities, pricing, and customer feedback.
- Ensure proper merchandising and visibility of Prabhat Dairy products at retail stores.
- Drive order generation, collections, and adherence to company sales processes.
- Analyze sales performance and prepare daily/weekly sales and market reports.
- Resolve distributor and retailer issues promptly to maintain solid business relationships.
- Collaborate with internal teams to ensure smooth supply chain and customer service support.