*Starts as a 1-year contract with the prospect to convert to a full-time role based on performance*
Role & responsibilities
- Plan and execute lead generation campaigns across Google, Meta, and other digital platforms.
- Improve organic visibility through effective SEO strategies.
- Optimize campaign performance based on data, analytics, and ROI.
- Manage Google Ads, Meta Ads, remarketing, and conversion funnels.
- Work with CRM and marketing automation tools to nurture leads.
- Coordinate with the content, design, and branding teams for campaign execution.
- Track KPIs and prepare performance reports with actionable insights.
- Continuously explore new growth channels and creative marketing ideas.
Preferred candidate profile
- 3+ years of experience in Performance Marketing.
- Strong knowledge of SEO, SEM, Google Ads, Meta Ads, Google Analytics(GA4), Google Tag Manager, and Search Console.
- Experience with CRM and marketing automation platforms.
- Understanding of conversion tracking, landing page optimization, and lead funnel management.
- Creative mindset with strong analytical and problem-solving skills.
- Excellent communication and collaboration abilities.