Senior Brand Manager, SuperBottoms.

About SuperBottoms:

We don't just follow trends; we set them. At SuperBottoms, we innovate, create, and shape an entirely new category, building products that redefine comfort, care, and innovation for babies and kids.

SuperBottoms is India's first certified and voted No. 1 eco-friendly cloth diaper brand. From comfy cloth diapers and langots to India's softest underwear and kids bottomwear range, our products are comfort-first and sustainable. We are now a 100 Cr+ D2C brand trusted by over 20 lakh parents. Why are we excited: Category creators – build something new, not copy what exists. Community-driven – learn how to engage and market with a 1 lakh+ strong parent tribe. Innovation every day – freedom to experiment and create in a culture that values ideas. People first – an ethical, transparent, and caring workplace where teams and communities come first. Planet First.

At SuperBottoms, sustainability is not a buzzword. It’s at the core of everything we do. We walk the talk. From the products we create to the way we work. If you care about the future of our planet, this is your chance to make a real difference while building something exciting. Each disposable diaper takes 500 years off the planet; each SuperBottoms cloth diaper helps prevent 300 disposable diapers. In total, till today, we have saved a billion+ plastic diapers from going into landfills. A statistic we are super proud of. What next? We see a big gap in the market for good-quality baby clothing. 85% of this market is unbranded today, with parents struggling to find really good Indian brands with good aesthetic and functionality for their kids.

SuperBottoms’ next steps include leveraging the growing aspiration of the new-age parents to build a kid-friendly brand of comfort clothing (non-fashion). Leadership Pallavi Utagi: Founder & CEO Salil Utagi: Co-Founder & Finance Controller Visit us: www.superbottoms.com Our Investors We are backed by respected early-stage funds and angel investors, including Venture Catalysts,



DSG Consumer Partners, Saama Capital, and Lok Capital, who believe in our mission of building sustainable consumer brands from India.

Community & Social Media Catch the buzz here: Instagram: @superbottoms Facebook: SuperBottoms LinkedIn: SuperBottoms Community: Parent Tribe: our exclusive 1L+ strong parenting community - do join if you are a parent or tell parents in your circle!

The Role:

Senior Brand Manager

We are looking for a Senior Brand Manager who will own and drive SuperBottoms' brand identity, positioning, and consumer storytelling across all touchpoints.

What you will do:

Key Responsibilities

Own the brand strategy, positioning, and communication across digital and offline channels

Drive brand campaigns that resonate with new-age, conscious parents Work closely with Creative, Performance, and Community teams to ensure consistent brand voice

Leverage the 1 lakh+ Parent Tribe community for organic brand building Manage influencer collaborations, PR initiatives, and the partnerships team

Track brand health metrics and consumer sentiment regularly

Be responsible for managing the Social Media Team and Social media marketing

Identify and execute influencer and content partnerships aligned with brand values.

Work Model

Embrace a hybrid work model with two days a week at our Mumbai co-working office.

Flexibility to be present on additional days as required, particularly during campaigns, events, or key business moments.

Qualifications

Proven experience in brand management within the e-commerce / D2C startup space.

Solid expertise in social media marketing with a track record of successful collaborations.

Proficiency in new trends in marketing with an ability to experiment and implement them at speed.

Strong project management skills, capable of handling multiple campaigns at once, and able to connect with multiple stakeholders to get work done.

Excellent communication skills with the ability to collaborate in both in-office and remote settings.

A creative thinker who can balance ideas with data and result-oriented execution.

📌 Senior Brand Manager (Maharashtra)
🏢 SuperBottoms
📍 Maharashtra