Job Summary

- We are looking for an experienced Regional Sales Manager (RSM) to lead and drive B2C, retail, and counter-sales across assigned zones/states (PAN-India).
- The RSM will be responsible for achieving sales targets (volume & value), expanding retail presence, managing dealer and distributor networks, leading a dynamic sales team, and ensuring strong market coverage and brand representation.
- This role demands a seasoned sales leader with strong leadership, communication, and negotiation skills, with a proven track record in territory/zonal management, preferably in building materials, insulation, or a related product line.

Key Responsibilities

- Develop and execute regional sales strategies and business plans aligned with company objectives and targets.
- Achieve quarterly and annual sales targets (volume and value) for B2C, retail, and counter-sales in assigned territories.
- Expand market presence: grow dealer/distributor network, onboard recent customers (retailers, counters, builders, corporate), and ensure coverage across zones/states.
- Manage, mentor, and lead a high-performance sales team; recruit/train area sales managers / sales representatives, set team targets, monitor performance, and ensure execution discipline.
- Maintain strong relationships with key stakeholders: dealers, distributors, retailers, builders, architects, and large clients; ensure product availability, stock management, and timely fulfilment.




- Handle credit control and collections ensure timely recovery and manage receivables.
- Monitor market conditions, gather market intelligence, and analyze competitor activity to optimize sales strategy.
- Plan and implement promotions, trade marketing, and product launch initiatives.
- Prepare and present sales forecasts, budgets, and performance reports.
- Ensure high standards of customer service and address customer concerns promptly.
- Optimize regional expenses and ensure cost-effective operations.

Qualifications & Requirements

- MBA (Business, Marketing, Sales, or related discipline) master’s preferred.
- 10–15 years of experience in B2C / retail / counter sales, with zonal/territory responsibility across at least 2 states/zones.
- Proven track record of achieving sales targets and managing multi-state / PAN-India territories.
- Must have experience in sales of roofing and related products such as Roofing Sheets, PUF Panels, Asbestos Sheets, PPGI, PPGL, or similar product lines.
- Strong leadership and team management skills with experience in hiring, training, and driving performance.
- Excellent communication, negotiation, and relationship-building skills.
- Strong analytical skills with ability to interpret data and market trends.
- Proficiency in MS Office / CRM tools for reporting and forecasting.
- Willingness to travel extensively across regions.
- Customer-focused mindset with ability to manage collections and after-sales issues

📌 Regional Sales Manager - India @ Ahmedabad/ Bangalore/ Mumbai (Maharashtra)
🏢 Ashita Business Solutions
📍 Maharashtra