## Key Responsibilities

### 1. Digital Marketing & Social Media

- Manage and oversee company social media presence across platforms.

- Stay updated with latest social media trends, formats, and audience engagement strategies.

- Coordinate with external social media agencies for content planning, campaigns, and execution.

- Monitor performance metrics and campaign effectiveness.

### 2. Performance Marketing

- Work closely with agencies handling performance marketing campaigns.

- Demonstrate working knowledge of paid campaigns across:

- Meta (Facebook & Instagram)

- Google Ads

- LinkedIn Ads & LinkedIn Performance Marketing

- Track leads, cost efficiency, and ROI of campaigns.

### 3. App Management

- Manage and operate the companys in-house application used for:

- Exhibitor registrations

- Visitor registrations

- Coordinate with internal tech team/vendors for troubleshooting and improvements.

- Ensure smooth onboarding and user experience.

### 4. WhatsApp Business Marketing

- Manage marketing communication through official WhatsApp Business platform.

- Execute broadcast campaigns, automated workflows,



and lead nurturing activities.

### 5. Agency & Vendor Coordination

- Coordinate with multiple external partners including:

- Social media agencies

- CAD/exhibition layout designers

- Hotel booking agencies

- Flight booking agencies

- Ensure timely delivery and smooth execution of event requirements.

### 6. Sales & Lead Conversion

- Engage with online leads generated through digital campaigns.

- Conduct presentations, pitching, and follow-ups.

- Convert leads into confirmed exhibitors or participants.

- Achieve defined revenue and closure targets.

### 7. Event Operations

- Support pre-event, in office, and post-event execution.

- Willingness to travel extensively across India.

- Stay at event locations for durations ranging from 1–8 days.

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## Work Culture Requirements

- Fluency in English and Hindi is mandatory.

- Candidate must be comfortable working in a fast-paced event environment.

- Vegetarian food consumption policy applies within office premises.

📌 Digital Marketing Manager (Mumbai)
🏢 KA Consultancy
📍 Mumbai