Job Title: Brand Manager Pharmaceutical Company

Department: Marketing

Reports To: Marketing Head / Senior Brand Manager

Job Summary

The Brand Manager is responsible for developing and executing marketing strategies to build and grow assigned pharmaceutical brands. The role involves market analysis, product positioning, promotional planning, sales force support, KOL engagement, and cross-functional collaboration to achieve business objectives while ensuring compliance with industry regulations.

Key Responsibilities

- Develop and implement brand marketing strategies to achieve sales and market share targets.
- Prepare annual brand plans, marketing calendars, and promotional campaigns.
- Conduct market research and analyze prescription trends, competitor activities, and customer insights.
- Develop promotional materials such as visual aids, leave-behinds, digital content, product literature, and campaign tools in compliance with regulatory guidelines.
- Work closely with the sales team to ensure effective implementation of marketing initiatives.
- Plan and execute product launches and lifecycle management strategies.
- Organize CMEs, conferences, webinars, and scientific events to engage healthcare professionals.
- Build relationships with Key Opinion Leaders (KOLs) and medical experts.
- Coordinate with Medical Affairs, Regulatory, Sales, Supply Chain, and Finance teams for seamless execution.
- Monitor brand performance using KPIs and recommend corrective actions.
- Manage brand budgets and optimize marketing ROI.
- Ensure all promotional activities comply with company policies and applicable pharmaceutical regulations.

Required Qualifications





- Bachelor's degree in Pharmacy (B.Pharm), Life Sciences, or related field.
- MBA in Marketing (preferred).
- 3–7 years of experience in pharmaceutical marketing, with at least 1–3 years in a Brand Manager or Assistant Brand Manager role.
- Experience in ethical/pharma prescription products is preferred.

Required Skills

- Strong strategic thinking and analytical skills.
- Excellent communication and presentation abilities.
- Product positioning and brand planning expertise.
- Market research and competitive analysis.
- Budget management and forecasting.
- Digital marketing knowledge is an advantage.
- Solid stakeholder and project management skills.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).

Key Performance Indicators (KPIs)

- Achievement of sales and market share targets.
- Brand growth and profitability.
- Successful execution of marketing campaigns.
- Return on marketing investment (ROMI).
- Sales force satisfaction with marketing support.
- Timely product launches and campaign execution.
- Budget adherence.

Preferred Competencies

- Leadership and team collaboration.
- Customer-centric approach.
- Data-driven decision-making.
- Innovation and creativity.
- Problem-solving and adaptability.
- Strong business acumen.

Work Location

As per company requirements (Head Office / Regional Office) with travel for field visits, conferences, and customer engagement.

This job description can be customized for specific therapeutic areas such as Cardiology, Diabetes, Oncology, Dermatology, or OTC products, depending on the company's portfolio.Role & responsibilities

Preferred candidate profile

Perks and benefits

📌 Brand/ Product Manager (Mumbai)
🏢 Simran
📍 Mumbai