The Senior Graphic Designer will be responsible for the end-to-end creative lifecycle, from conceptualizing brand identities to managing technical print production and digital maintenance. This role requires a seasoned skilled who can balance creative designing for diverse marketing materialsincluding vehicle branding and outdoor ads—with the technical rigor of pharmaceutical packaging and SEO-driven website management.
Key Responsibilities
1. Creative Strategy & Design Execution
- Multichannel Branding: Develop high-impact artwork for catalogues, banners, posters, outdoor advertisements, and vehicle branding.
- Digital & Social Media: Create engaging digital creatives tailored for online platforms and social media growth.
- Product Identity: Lead the design and artwork support for product packaging and labels, ensuring they meet both aesthetic and industry-specific requirements.
- Brand Consistency: Maintain a unified visual language across all physical and digital platforms to ensure brand recognition.
2. Print Production & Vendor Liaison
- Vendor Management: Coordinate effectively with printers and external suppliers to ensure the highest quality of design outputs.
- Execution & Quality Control: Follow up on and execute printing works with a focus on reducing rework and ensuring on-time project completion.
- Materials Delivery: Oversee the timely delivery of all physical creative materials to relevant departments or sites.
3. Website Management & Technical Support
- Content Maintenance:
Perform regular website content updates to keep the company’s digital presence current.
- SEO & Backend Support: Provide backend technical support and implement SEO improvements to enhance website visibility and performance.
4. Innovation & Collaboration
- AI Integration: Lead the continuous adoption of AI tools for visual creation to improve efficiency and stay at the forefront of design technology.
- Internal Coordination: Ensure smooth, proactive communication with internal teams to align creative tasks with broader business objectives and timelines.
Key Performance Indicators (KPIs)
Your performance will be measured by:
- Timely Delivery: Consistent meeting of assigned timelines for all creative materials.
- Production Accuracy: Measurable reduction in rework during the printing and branding process.
- Visual Excellence: Maintaining high-quality design outputs that align with brand guidelines.
- Digital Growth: Regularity of website updates and measurable SEO improvements.
- Operational Efficiency: Successful integration of AI tools into the daily design workflow.
Required Qualifications
- Experience: Minimum of 10 years in a senior design role, preferably within the Pharmaceutical or Cosmetics industry.
- Software Mastery: Expert knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Technical Skills: Proficiency in web backend maintenance and a strong understanding of SEO principles.
- Industry Knowledge: Understanding of pharmaceutical packaging regulations and large-scale outdoor branding requirements.
- Tools: Demonstrated ability to use AI tools for visual content generation.
📌 Graphic Designer(Personal Care) (Tamil Nadu)
🏢 Tanga Pharmaceutical & Plastics
📍 Tamil Nadu
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