Role & responsibilities

Strong Business Acumen & Business Development, preferred with Start-up:

- Candidate must be passionate Achieve territory Revenue & GM targets for

surgical disposable products for the region.

- Execute sales strategies aligned with national objectives.
- Identify new business opportunities in hospitals, nursing homes, healthcare

institutions, Distributors & sub distributors

- Manage and expand distribution network
- Expand market share through strategic account development
- Drive robust secondary sales growth strategy in the assigned territory

Key Account Management

- Identifying & Building and maintaining relationships with Ket stake holders:
- Hospital Management
- Surgeons and clinicians (KDMs)
- Procurement teams
- Distributors and sub-distributors (dealers/Stockist)
- Must have experience and managing relationship key decision makers in tier -

1, tier 2/tier 3 hospital accounts along with GeM/Govt. tenders

- Must have exposure of startup environment of driving Hospitals conversion &

distributors network

- Ability of identify customers needs and address it through Empire MedTech

solutions

Negotiation Skills

- Identifying customer needs and ability to offer solution
- Must be able to respond to customers query, understand then and provide

solution

- Identify the key stake holder of the Hospitals
- Solid negotiation skills without compromising the GM of the product

solutions

Distributor & Channel Management

- Appoint and manage distributors across his territory for the portfolio discussed

above.

- Monitor distributor performance (Primary target vs secondary sales

achievement),



stock levels, and hospital coverage & services to hospitals.

- Ensure timely product availability and on time services to Hospitals, Nursing

Home

- Drive on time collection of receivable from the distributors
- Track weekly, monthly primary and secondary sales of the distributors, sub-

distributors and hospitals

- Drive and monitor distributor engagement program to ensure strong

performance

Market Development

- Analyse market trends, competitor activities, and pricing strategies.
- Identify potential new markets, hospitals, and institutional customers.
- Drive new product launches and promotional activities.

Strong Product Knowledge & communication

- Candidates must demonstrate strong knowledge of product features, clinical

usage, and selling techniques in the above segments.

- Conduct regular product demonstrations and clinical education sessions
- Effectively communicate company strategy, product value proposition &

company strategy to customers.

CRM & Forecasting

- Prepare daily call reports & monthly business reviews, sales forecasts, and

territory plans.

- Track sales performance against targets.
- Maintain CRM updates and pipeline tracking of new opportunities.

Compliance





- Ensure compliance with Medical Device Rule (MDR), company policies,

regulatory requirements, and ethical selling practices

Key Performance Indicators (KPIs)

- Secondary sales target vs achievement
- Revenue Target vs achievement
- Hospital conversion & Empire share growth
- Territory coverage
- New hospital /institutional acquisition
- Territory Sales productivity
- Distributor performance (target vs achievement
- On-time payment collection
- Product penetration across key accounts
- Ontime reporting
- Customers/HCPs engagement activities
- CRM compliance

Preferred candidate profile

Qualifications

• Bachelors degree in B.Sc / Pharmacy / Biomedical / Business

Administration

• MBA in Sales or Marketing preferred.

Experience

• 5-10 years of medical device sales experience

• Experience in start-up with high growth medical device organization will

be an advantage

• Experience in surgical disposables / hospital consumables medical

devices preferred.

Required Skills

• Strong Business acumen

• Hospital sales and tender management

• Negotiation and relationship building

• Strategic planning and territory management

• Data analysis and forecasting

• Excellent communication and presentation skills

Travel Requirement

• Extensive Territory travel (70–80%) for hospital & HCPs visits, distributor, Su

distributors meetings

Preferred Industry Background

• Surgical disposables

• Infection control products

• Hospital consumables

• Medical devices

• Start-up exposure (medical device)

📌 Area Sales Manager (Telangana)
🏢 Upahar India
📍 Telangana