About the Role

We are looking for a highly driven and creative Associate Brand Manager to join the Beautywise team. This role is an intersection of Brand, Content, Community, Influencer Marketing, Partnerships, and Activations. You will help bring the Beautywise brand to life across digital and offline touchpoints while ensuring a consistent, premium brand experience.

The ideal candidate is someone who can think strategically, execute quickly, create content, build communities, coordinate with stakeholders, and identify opportunities to grow the brand. They should also be comfortable creating content and appearing on camera when required.

Key Responsibilities

Brand & Content

- Plan and execute monthly content calendars across Instagram, YouTube, LinkedIn, Facebook, and other relevant platforms.
- Create and manage engaging content including reels, stories, educational content, campaigns, and trend-led formats.
- Assist in developing campaign concepts, product launch plans, scripts, and brand storytelling.
- Ensure consistency in brand messaging and tone of voice.

Content Creation

- Conceptualise, shoot, and create short-form content for the brand.
- Be comfortable representing the brand on camera when required.
- Work closely with founders, creators, and internal teams to bring content ideas to life.

Community & Advocacy

- Build and nurture an engaged Beautywise community.
- Manage audience interactions, comments, DMs, reviews, and brand sentiment.
- Drive customer advocacy, user-generated content, and community-led initiatives.

Influencer Marketing





- Identify and evaluate creators, influencers, dermatologists, nutritionists, and experts relevant to the brand.
- Support influencer campaigns from sourcing and briefing to execution and reporting.
- Collaborate with agencies and creators to ensure high-quality content output.

Brand Campaigns & Activations

- Support the execution of product launches, seasonal campaigns, and marketing initiatives.
- Identify and execute brand-building opportunities including events, exhibitions, fitness and wellness partnerships, dermatology collaborations, and creator activations.
- Represent the brand at events and activations when required.
- Performance analysis and cross functional collaboration across teams

What We're Looking For (Preferred not mandatory)

- 13 years of experience in Brand Marketing, Social Media, Content, Community, or Influencer Marketing.
- Strong understanding of D2C performance, content creation, and social media trends.
- Excellent communication and storytelling skills.
- Comfortable creating content and being on camera.
- Highly proactive, organized, and execution-focused.
- Passion for beauty, wellness, lifestyle, and consumer brands.
- Prior experience with a D2C brand is a plus.

Why Join Beautywise?

- Work directly with founders and play a key role in building a rapid-growing beauty and wellness brand.
- Gain exposure across brand marketing, content, community, partnerships, and activations.
- High ownership, fast learning, and meaningful impact from day one.

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