Key Responsibilities:

Plan, implement and manage all paid campaigns to drive installs, traffic, and bookings.
Devise the plan for PPC, Affiliate and Performance marketing
Responsible for setting the category specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple paid channels.
Own targets for bookings, installs and inorganic web traffic.
Setting up attribution models, multi-channel tracking.
Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting.
Define reporting framework, analytics, and ROI tracking for all paid campaigns

Profile Desired

Similar experience of at-least 2-3 years in an ecommerce company
Well versed with paid campaign programs tools, reporting tools, attribution models




We are looking for people with hands-on skills, domain knowledge and analytical capability.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

This job is provided by Shine.com Desired Skills and Experience planning, testing, marketing, "ab testing", " reporting tools", " landing pages", strategy

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Professional (Uttar Pradesh)
🏢 Cogentix Systems It
📍 Uttar Pradesh