Position/Title: Creative Content Designer

Location: Ecologiq Office (India)

Reports to: Growth & Performance Marketing Lead
Tools Used: Adobe Photoshop, Illustrator, Canva, Premiere Pro

1.0 Role Purpose

To produce high-impact visual content and qualified video assets that fuel Ecologiqs outbound growth engine, ensuring all creative outputs are aligned with brand standards and optimized for high-conversion B2B marketing campaigns.

The role ensures:

- Hands-on creation of video and graphic assets (no delegation).
- High-quality visual storytelling for B2B target markets.
- Direct contribution to campaign engagement and click-through rates.
- Strong alignment between creative assets and outbound campaign messaging.
- Ownership of all creative project files and digital asset management.
- Continuous improvement in visual aesthetic and content performance.

2.0 Key Responsibilities & KPIs

A. Campaign Execution & Ownership

Content Production

- Create, edit, refine, and export high-quality video and graphic assets for marketing campaigns.
- Weekly KPI: Produce 2-3 video assets.
- Monthly KPI: Deliver 5-6 creative assets.

Quality Control

- Ensure all creative assets meet Ecologiq's brand guidelines, quality standards, and technical specifications, including resolution and formatting.
- Weekly KPI: Complete quality assurance (QA) checks for all assets.
- Monthly KPI: Improve overall brand consistency across creative outputs.

Asset Optimisation

- Adapt and optimize creative assets for different digital platforms, including email campaigns and LinkedIn.
- Weekly KPI: Develop at least one A/B creative variation.
- Monthly KPI: Improve campaign engagement and click-through rates (CTR).

B. Brand & Design Management

Brand Integrity

- Maintain strict compliance with Ecologiq's visual identity and branding guidelines across all creative materials.
- Weekly KPI: Achieve 100% brand compliance.
- Monthly KPI: Zero off-brand creative assets.

Template Design





- Design and maintain reusable templates to improve campaign efficiency and consistency.
- Weekly KPI: Create one new reusable template.
- Monthly KPI: Optimize four existing templates.

Asset Management

- Organize and maintain all creative source files, exports, and project assets using structured file management practices.
- Weekly KPI: Zero lost or unstructured files.
- Monthly KPI: Maintain file naming errors below 2%.

C. Campaign & Marketing Alignment

Brief Interpretation

- Translate campaign briefs into compelling visual concepts that support business and marketing objectives.
- Weekly KPI: Develop visual concepts for all assigned campaigns.
- Monthly KPI: Deliver high-value creative assets aligned with campaign goals.

Creative Support

- Collaborate with the Growth & Performance Marketing Lead to develop impactful visual messaging and creative concepts.
- Weekly KPI: Provide daily creative input and recommendations.
- Monthly KPI: Improve overall visual effectiveness of campaigns.

Output Quality

- Review and validate all final creative outputs to ensure they are technically accurate and ready for deployment.
- Weekly KPI: Verify all creative exports before delivery.
- Monthly KPI: Reduce revision requests and production errors.

D. Hands-on Execution Requirement (Critical)

Direct Execution

- Personally create, edit, and deliver all assigned graphic and video assets without outsourcing production.
- Weekly KPI: Maintain active daily creative production.
- Monthly KPI: Eliminate dependency on external freelancers.

Tool Usage





- Work directly using Adobe Creative Cloud applications, Canva, Premiere Pro, and other approved creative tools.
- Weekly KPI: Demonstrate daily use of creative software.
- Monthly KPI: Maintain full ownership of creative production tools.

Output Ownership

- Take complete responsibility for delivering final creative assets within agreed timelines.
- Weekly KPI: Meet all project deadlines.
- Monthly KPI: Ensure consistent, high-quality creative output.

3.0 Daily Operating Expectations

The role requires disciplined daily execution and complete ownership of all creative deliverables. All design work, video production, and file management activities must be completed, documented, and reviewed daily in collaboration with the Growth & Performance Marketing Lead.

Daily responsibilities include:

- Provide end-of-day updates on creative production progress.
- Upload and organize all creative assets and source files using approved file management practices.
- Validate that all creative assets align with campaign objectives before submission.
- Coordinate with the marketing team to understand upcoming campaign requirements and creative priorities.
- Address feedback promptly and implement revisions where required.
- Ensure all deliverables meet Ecologiq's quality, branding, and technical standards before final submission.

4.0 Scope of Authority

The role carries defined authority to enforce visual standards across the organization:

- Define and control visual brand execution
- Enforce file management and naming structures
- Direct technical aspects of video/graphic production
- Modify creative strategy based on engagement data
- Ensure all creative work is high-resolution and professional

5.0 Reporting Frequency

- Daily: Production status and file updates
- Weekly: Creative project status and asset performance
- Monthly: Creative contribution summary and brand evolution

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