Key Responsibilities:
-Plan and execute paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram).
-Perform keyword research, audience targeting, and competitor analysis.
-Create and manage ad copies, creatives, and landing page strategies.
-Monitor campaign performance and optimize for CTR, CPC, CPA, and ROI.
-Conduct A/B testing for ads, creatives, and landing pages.
-Manage budget allocation and bidding strategies.
-Track conversions using tools like Google Analytics & Meta Pixel.
-Generate daily/weekly/monthly reports and insights.
-Coordinate with design & content teams for creatives.
-Stay updated with latest trends in digital marketing & paid media.