- Achieve monthly and quarterly sell-out targets across assigned modern trade accounts.
- Monitor POS sales data to identify trends and improve product availability and assortment.
- Work closely with Trade Marketing and Category teams to execute promotions and drive sales growth.
2. In-Store Promoter Management
- Recruit, train, and manage in-store promoters to maximize customer engagement and product sales.
- Set performance targets and regularly monitor promoter productivity through reports and store visits.
- Motivate promoters through regular feedback, coaching, and incentive programs.
3. Merchandising Execution
- Ensure product availability, correct pricing, and planogram compliance across stores.
- Coordinate with merchandising partners to maintain execution standards.
- Conduct regular store audits and implement corrective actions where required.
4. In-Store Visibility
- Plan and execute in-store branding and display activities to improve product visibility.
- Monitor the effectiveness and ROI of BTL activations and seasonal campaigns.
- Maintain a visibility calendar and coordinate with internal teams for timely execution.
Preferred Candidate Profile:
- Graduate/Postgraduate with 4 to 8 years of experience in Modern Trade sales.
- Strong understanding of modern trade operations, merchandising, and promoter management.
- Good analytical, communication, and stakeholder management skills.
- Proficient in MS Excel and sales reporting.
- Willing to travel extensively within Chennai and nearby markets.
📌 Manager (Tamil Nadu)
🏢 KENT
📍 Tamil Nadu
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