Lead AI Performance Marketing

Job Details

- Company: Orchids The International School
- Role: Lead – AI Performance Marketing
- Location: Bangalore
- Experience: 5-7 years
- Employment Type: Full-Time

Role Summary

- Lead AI-powered performance marketing initiatives.
- Drive admissions growth through data-driven marketing.
- Build scalable AI-enabled marketing systems.
- Improve lead quality and reduce cost per acquisition (CPA).
- Collaborate with admissions, brand, and content teams.

Key Responsibilities

Strategy & Leadership

- Develop end-to-end performance marketing strategy.
- Implement AI for predictive lead scoring and automated bidding.
- Drive AI adoption across marketing functions.
- Lead and mentor the performance marketing team.
- Align marketing goals with enrollment and revenue targets.

Performance & Growth

- Manage large-scale paid media campaigns (Meta, Google, YouTube, Programmatic).
- Optimize full-funnel campaigns using AI.
- Improve audience segmentation and creative optimization.
- Conduct AI-powered A/B testing.
- Improve CTR, CPL, and CAC.

Marketing Technology & Data

- Manage MarTech stack (CRM, CDP, GA4, Meta Business Suite, GMB, etc.).
- Build predictive dashboards for campaign ROI and enrollment forecasting.
- Evaluate and implement AI marketing tools.




- Use generative AI for creatives and chatbots.

Cross-functional Collaboration

- Work with brand, content, admissions, and analytics teams.
- Coordinate with media and affiliate agencies.
- Present campaign performance and AI insights to leadership.

Required Skills & Experience

- 5–7 years in performance/growth marketing.
- 1–2 years of AI or MarTech marketing experience.
- Experience managing 100+ crore media budgets.
- Expertise in Meta Ads, Google Ads, Programmatic advertising.
- Strong knowledge of AI applications in marketing.
- Hands-on experience with GA4, CRM, Meta Business Suite, Sprout Social, and marketing automation.
- Robust analytical and stakeholder management skills.
- Team leadership experience.
- Education sector experience preferred.

Preferred Qualifications

- MBA in Marketing/Business or related field.
- Experience in D2C, EdTech, or multi-location businesses.
- Google Ads or Meta Blueprint certifications.
- Experience with generative AI marketing tools.

Success Metrics

- Reduce Cost Per Lead (CPL) and Cost Per Admission (CPA).
- Improve lead-to-enrollment conversion rates.
- Build a scalable AI-integrated marketing engine.
- Develop a high-performing AI-enabled marketing team.

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