Google Ads Department Manager I Focus: Lead Generation Home Services (US Market)

We re looking for a Google Ads Department Manager to lead, scale, and optimize a portfolio of lead generation campaigns for home service businesses (plumbing, HVAC, cleaning, landscaping, etc.) across the US.

This role is responsible for team performance, strategy direction, and KPI ownership across all accounts. You won t just manage people you ll build systems, enforce standards, and ensure the department consistently delivers high-quality leads at or below target costs.

Core Mission

Drive consistent, scalable lead generation performance across all accounts by:

- Enforcing data-driven decision making
- Building a high-performing PPC team
- Creating repeatable systems that produce results

Key Responsibilities

1. Department Performance Ownership

- Own and be accountable for overall department KPIs:
- Cost per Qualified Lead (CPQL)
- Lead Volume vs Targets
- Conversion Rates (CVR)
- Wasted Spend Reduction
- Monitor performance across all accounts and ensure targets are consistently met or exceeded
- Step in on underperforming accounts and course-correct quickly

2. Team Leadership Development

- Manage and mentor a team of Google Ads strategists/media buyers
- Set explicit performance expectations and accountability structures
- Conduct regular performance reviews and coaching sessions
- Identify skill gaps and implement training systems
- Build a culture of ownership, speed, and testing

3. Strategy Direction Standardization

- Define and enforce best practices across:
- Campaign structures
- Keyword strategies
- Bidding frameworks
- Account scaling approaches
- Create standardized SOPs for:




- Campaign launches
- Optimization routines
- Testing frameworks
- Ensure consistency across accounts while allowing room for strategic flexibility

4. Testing Framework Innovation

- Oversee department-wide testing roadmap:
- Keywords (match types, expansion)
- Bidding strategies (tCPA, Max Conversions, etc.)
- Ad copy messaging
- Landing pages
- Ensure each account maintains high testing velocity
- Turn test results into scalable playbooks

5. Data Analysis Insights

- Analyze performance across:
- Industries (plumbing, cleaning, landscaping, etc.)
- Locations (city, ZIP, radius)
- Campaign types
- Identify winning patterns and scale them across accounts
- Build dashboards and reporting systems for visibility

6. Lead Quality Funnel Alignment

- Ensure campaigns optimize for qualified leads, not just volume
- Work with CRM data to track:
- Lead-to-booking rates
- Revenue impact
- Align ad strategies with real business outcomes

7. Process Systems Building

- Build scalable systems for:
- Account audits
- Performance tracking
- Testing documentation
- Improve operational efficiency across the department
- Reduce reliance on manual guesswork and increase structured execution

Requirements

- 4+ years experience with Google Ads (AdWords)
- 1 2+ years experience managing or leading a PPC team




- Proven track record managing lead generation at scale
- Strong expertise in:

Search campaigns (primary)

Performance Max

Conversion tracking (including offline conversions)

- Experience with home service industries (strongly preferred)
- Ability to think both:

Strategically (big picture scaling)

Tactically (hands-on problem solving)

- Strong leadership, communication, and accountability skills

What Success Looks Like

- Majority of accounts consistently hitting or exceeding KPIs
- Clear, repeatable strategies that work across industries
- High-performing, accountable PPC team
- Continuous pipeline of tests and improvements
- Solid alignment between ad performance and actual revenue outcomes

Nice to Have

- Experience with Local Services Ads (LSAs)
- Familiarity with CRMs like GoHighLevel, HubSpot
- Experience building dashboards (Looker Studio, etc.)
- Strong understanding of local service business economics (LTV, job value)

Who This Role Is NOT For

- Someone who only wants to manage without owning results
- Someone who avoids data or relies on guesswork
- Someone who isn t comfortable holding a team accountable

Work Conditions Compensation

Location: 100% Remote

Compensation: Competitive base salary + performance bonuses

Tech: Bring your own device

Note: Only shortlisted candidates will be contacted for further evaluation.

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Google Ads Department Manager (India)
🏢 411 Locals
📍 India