Key Responsibilities

1. Business Strategy Planning

- Lead annual and quarterly strategy planning cycles, translating business objectives into actionable roadmaps
- Conduct structured problemsolving on strategic priorities market segments, competitive benchmarking, whitespace analysis
- Prepare Board / ExColevel strategy decks, business reviews, comprehensive analysis

2. Growth Strategy User Acquisition

- Design and evaluate growth levers across organic, paid, referral, and partnership channels
- Partner with product and marketing teams to define growth experiments, success metrics, and feedback loops
- Build cohortlevel user journey analyses to identify conversion and retention improvement opportunities
- Own growth dashboards and KPI frameworks track CAC, activation rates, D30/D90 retention, and funnel metrics

3. Monetization Revenue Strategy

- Develop and refine monetization frameworks across ABCDs ficial products
- Identify revenue expansion opportunities through pricing strategy, premium product tiers, and new monetization models
- Build detailed PL models and unit economics to evaluate monetization initiatives

4. CrossSell Portfolio Revenue

- Design and execute crosssell strategy across ABCDs multiproduct portfolio to improve share of wallet per customer
- Leverage customer segmentation, behavioural data, and propensity models to identify highpotential crosssell cohorts
- Work with product, data science, and marketing teams to build personalised crosssell journeys
- Track crosssell conversion rates,



incremental revenue, and customer lifetime value (LTV) impact report to senior leadership
- Evaluate and operationalise new crosssell programs including loyaltylinked triggers, lifecycle nudges, and bundled offers

5. Market Intelligence Competitive Insights

- Continuously scan the competitive landscape in digital ficial services identify threats, opportunities, and best practices
- Synthesise intelligence from earnings calls, industry reports (BCG, McKinsey, RedSeer), regulatory filings, and primary research
- Provide strategic inputs to the product roadmap based on market signals

What Were Looking For

- 3 5 years of total work experience in strategy, consulting, or a highgrowth fintech / BFSI company
- Robust analytical skills proficiency in Excel for ficial modelling, PL analysis, and scenario planning
- Excellent written and verbal communication presentation skills ability to craft crisp, boardready narratives
- Ability to independently structure ambiguous problems and drive them to resolution
- Prior experience in digital lending, wealth management, insurance, or payments
- Exposure to CRM platforms, lifecycle marketing, or loyalty programme design
- Experience working in a matrixed, multistakeholder organisation

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Growth & Monetisation Manager (Maharashtra)
🏢 Aditya Birla Insulators
📍 Maharashtra