Plan and execute integrated digital marketing strategies aligned with business and sales objectives

Drive lead generation and performance across Google Ads, Meta (Facebook, Instagram), LinkedIn, YouTube, SEO, and remarketing channels

Own end-to-end campaign planning, execution, optimization, budget management, and KPI delivery (CPL, ROI, CTR, conversions)

Manage and optimize paid media campaigns on Google Ads, Meta Ads, and LinkedIn Ads

Execute on-page and off-page SEO strategies, keyword research, and website optimization initiatives

Manage and optimize websites, landing pages, and conversion funnels to improve lead generation

Coordinate with content teams to develop blogs, case studies, email campaigns, and website content aligned with marketing objectives

Manage and grow brand presence across LinkedIn, Instagram, Facebook, and YouTube

Plan and execute social media calendars for campaigns, product launches, events, and exhibitions

Drive engagement through organic and paid social media strategies, online reputation management, and community engagement

Set up Google Analytics and website tracking to clearly identify lead sources across all channels (Google Ads, SEO, social media, etc.)

Ensure all leads are correctly attributed to the appropriate marketing channel and report channel-wise performance

Regularly audit and resolve issues in website tracking, forms,



and conversion events to maintain accurate lead source reporting

Track and analyze digital campaign and website performance using Google Analytics, Google Tag Manager, and Search Console

Prepare weekly and monthly performance, lead, and ROI reports with actionable insights

Coordinate with external agencies, and internal stakeholders to ensure effective execution of digital marketing initiatives

Support branding and promotional initiatives for product launches, exhibitions, and events

Work with international clients and cross-functional teams where required

Requirements

- 35 years of hands-on experience in digital marketing
- Robust background in performance marketing and lead generation
- Ability to independently own and optimize campaigns with minimal supervision
- Experience working with international clients preferred
- Google Analytics 4, Google Tag Manager, Google Search Console
- Google Ads, Meta Ads Manager, LinkedIn Ads
- SEO tools: Ahrefs or SEMrush
- WordPress and landing page tools
- CRM / lead management systems

Disclaimer : This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Digital Marketing Executive (Tamil Nadu)
🏢 Roots Multiclean
📍 Tamil Nadu