1.Team Leadership & People Management:

- Lead, mentor, monitor, and motivate the B2C & HoReCa sales team to achieve business objectives.
- Set sales targets, KPIs, and performance expectations for team members.
- Conduct regular reviews, field visits, coaching sessions, and performance evaluations.
- Identify skill gaps and organize training and development initiatives.
- Foster a culture of accountability, collaboration, and continuous improvement.

2.Business Development & Sales Management:

- Drive revenue growth across all assigned channels.
- Develop and execute sales strategies to expand market presence and increase profitability.
- Identify new business opportunities, distribution channels, and key customer accounts.
- Ensure effective implementation of sales plans, promotions, and market development activities.
- Monitor market trends, competitor activities, pricing strategies, and customer requirements.

3.Channel Management:

- Manage and oversee business operations across:
- General Trade (GT)
- Modern Trade (MT)
- Large Format Stores (LFS)
- HoReCa (Hotels, Restaurants, Cafs, Caterers)
- Channel & Distributor Sales
- E-commerce Platforms
- Institutional Sales
- Export Markets
- Ensure channel-wise target achievement and sustainable business growth.
- Strengthen relationships with distributors, key accounts, and strategic partners.
- Monitor product availability, distribution efficiency, and market coverage.

4.Data Management & Reporting:





- Maintain accurate sales data, MIS reports, forecasts, and business performance dashboards.
- Analyze sales trends and generate actionable insights for management.
- Ensure timely submission of reports, sales reviews, market intelligence, and performance updates.
- Develop systems and processes for efficient tracking of business performance and team productivity.

5.Strategic Planning & Execution:

- Participate in annual business planning, budgeting, forecasting, and target setting.
- Develop and implement channel-specific growth strategies.
- Drive current product launches and market expansion initiatives.
- Ensure alignment between company objectives and field execution.

6.Problem Solving & Decision Making:

- Proactively identify business challenges and implement effective solutions.
- Analyze market situations and make data-driven decisions.
- Resolve customer, distributor, and operational issues efficiently.
- Demonstrate strong critical thinking and strategic problem-solving capabilities.

7.Stakeholder Management:

- Build strong relationships with distributors, retailers, HoReCa customers, modern trade partners, and internal departments.
- Coordinate effectively with marketing, operations, finance, supply chain, and product teams.
- Act as a bridge between field teams and management for seamless communication and execution.

📌 Team LeadC & Horeca (Kerala)
🏢 MERON
📍 Kerala