Role & Responsibilities

We are looking for a result-driven Performance Marketing Manager to plan, execute, and optimize paid marketing campaigns across digital platforms.

The candidate will be responsible for:

Managing paid campaigns across Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other performance channels.

Planning and executing lead generation campaigns to drive high-quality leads for the business.

Monitoring campaign performance on a daily basis and optimizing for better CPL, conversion rate, ROAS, and overall ROI.

Creating and testing ad copies, creatives, landing pages, and audience segments to improve campaign results.

Working closely with the content, design, sales, and marketing teams to ensure campaign messaging is strong and aligned with business goals.

Tracking leads, conversions, and campaign performance through tools like Google Analytics, Meta Ads Manager, Google Ads Manager, CRM, and dashboards.

Preparing daily, weekly, and monthly performance reports with insights and action plans.

Managing campaign budgets effectively and ensuring proper allocation across channels.

Conducting competitor research, market analysis, and audience research to improve campaign strategy.

Identifying new opportunities for scaling campaigns while maintaining lead quality.





Improving funnel performance from lead generation to lead conversion in coordination with the sales team.

Preferred Candidate Profile

The ideal candidate should have strong experience in digital performance marketing and paid lead generation.

Preferred skills and qualifications:

Minimum 25 years of experience in performance marketing, paid ads, or digital marketing.

Strong hands-on experience in Meta Ads and Google Ads is required.

Experience in lead generation campaigns for EdTech, education, training, coaching, or service-based businesses will be preferred.

Good understanding of campaign optimization, audience targeting, retargeting, conversion tracking, and funnel management.

Ability to manage monthly ad budgets and deliver quality leads within target CPL.

Strong analytical skills with the ability to read data and take quick optimization decisions.

Knowledge of Google Analytics, Google Tag Manager, Meta Pixel, conversion tracking, and CRM lead tracking will be an added advantage.

Should be creative, data-driven, target-oriented, and able to work in a fast-paced environment.

Valuable communication and coordination skills are required.

Candidates who can take ownership of campaigns and deliver measurable business results will be preferred.

📌 Performance Marketer Manager (Karnataka)
🏢 Modassar Irfat
📍 Karnataka