Renaatus Procon Private Limited

Job Description: Cluster Head / Area Sales Manager
Industry: Building Materials
Experience Required: Min 10+ Years
Location: Puducherry & Vellore
Department: Sales & Marketing
Reporting To: GM - Marketing

Communication: Should be perfect.

Role Overview
We are looking for an experienced, Dynamic and result-oriented Cluster Head / Area Sales Manager to lead sales operations for the assigned territory in the building materials segment. The candidate will be responsible for driving revenue growth, expanding dealer/distributor networks, managing key accounts, and strengthening market presence across the cluster.
The ideal candidate should have solid exposure to building materials products such as tiles, cement, plywood, paints, hardware, roofing, or related construction products.

Key Responsibilities
Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets for the assigned cluster/area.
- Develop and execute territory sales strategies to increase market share and revenue.
- Identify new business opportunities in retail, project, institutional, and channel sales.
- Drive primary and secondary sales through distributors and dealers.

Channel Management

- Appoint, develop, and manage dealers, distributors, and channel partners.
- Maintain strong relationships with architects, builders, contractors, consultants, and project influencers.




- Ensure availability and visibility of products in the market.

Team Handling

- Lead and mentor the sales team across the assigned region.
- Monitor team performance, set KRAs, and conduct regular market reviews.
- Provide training and guidance to improve sales effectiveness.

Market Intelligence

- Track competitor activities, pricing, and market trends.
- Gather customer feedback and recommend product or pricing improvements.
- Prepare sales forecasts and market reports.

Operations & Collections

- Ensure timely collections and adherence to company credit policies.
- Coordinate with logistics and supply chain teams for smooth order fulfilment.
- Maintain accurate MIS reports and sales data.

Required Skills & Competencies

- Strong knowledge of the building materials industry.
- Excellent channel sales and distributor management experience.
- Proven ability to achieve sales targets and grow territories.
- Strong leadership, negotiation, and communication skills.
- Good analytical and problem-solving abilities.
- Proficiency in MS Excel, CRM tools, and sales reporting systems.

Eligibility Criteria

- Bachelors degree in Business, Marketing, or related field (MBA preferred).
- Minimum 10+ years of sales experience in building materials/construction products.
- Prior experience in handling a territory/cluster independently.
- Willingness to travel extensively within the assigned region.

📌 Area Sales Manager (Puducherry)
🏢 Renaatus Procon
📍 Puducherry