Key Responsibilities:

SEO Strategy & Planning

- Develop and execute comprehensive SEO strategies to improve organic traffic and search rankings.
- Conduct competitor analysis and identify growth opportunities.
- Create SEO roadmaps aligned with business objectives.

On-Page SEO

- Optimise website pages, blogs, product pages, and landing pages.
- Manage meta titles, descriptions, schema markup, and internal linking.
- Perform keyword research and content optimization.

Technical SEO

- Conduct technical audits and resolve SEO issues.
- Improve website speed, crawlability, indexing, and Core Web Vitals.
- Manage XML sitemaps, robots.txt, redirects, and canonicalization.
- Work closely with developers to implement SEO recommendations.

Content & Link Building

- Collaborate with content teams to create SEO-friendly content.
- Identify backlink opportunities and execute link-building campaigns.
- Monitor website authority and backlink health.

Analytics & Reporting

- Track SEO performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and other tools.
- Prepare weekly and monthly SEO reports.




- Monitor keyword rankings, traffic, conversions, and lead generation metrics.

Required Skills

- 5+ years of proven SEO experience.
- Solid understanding of Technical SEO, On-Page SEO, and Off-Page SEO.
- Experience with WordPress and CMS platforms.
- Proficiency in Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
- Knowledge of HTML, CSS, and website architecture.
- Experience with schema markup and Core Web Vitals optimization.
- Strong analytical and problem-solving skills.

Preferred Qualifications

- Experience in E-commerce or Solar/Energy Industry.
- Knowledge of Local SEO and Programmatic SEO.
- Familiarity with AI-powered SEO tools and content optimization platforms.

Key Performance Indicators (KPIs)

- Growth in organic traffic.
- Improvement in keyword rankings.
- Increase in organic lead generation.
- Technical SEO health score improvement.
- Growth in high-quality backlinks.
- Increase in website conversions.

📌 Seo Specialist (Haryana)
🏢 LOOM SOLAR
📍 Haryana