Key Responsibilities

• Digital Content Intervention: Pursue every available route to remove, deindex, or suppress harmful, defamatory, or inaccurate digital content. From issuing legal notices directly to platform trust-and-safety - not standard user reporting to filing Google Legal Removal Requests for defamation and privacy violations. Deploy SERM and positive content publication strategies to suppress content that cannot be deleted. Document every case from initiation to confirmed closure.
• Impersonation & Inauthentic Account Takedowns: Identify and investigate impersonating or malicious accounts and channels across X, Instagram, Facebook, YouTube, WhatsApp, Telegram, and emerging Indian platforms. Know the specific legal reporting portals for each major platform - Meta APAC Legal, X Legal Requests, YouTube Legal Removals - and when to use them instead of standard community-reporting flows. Build dashboards to track and achieve full account termination and associated content removal.8llllll
• Intelligence, Tracking & Client Reporting: Maintain real-time reputation dashboards, share-of-voice grids, keyword alert trackers, and removal case logs for each client. Deliver daily situational updates during active crises and structured weekly and monthly reports in secure periods. Translate raw listening data - sentiment volume, platform distribution, velocity trends, removal outcomes - into clear, decision-ready intelligence for senior client stakeholders. Be the person in the room who can explain what the data means, not just present it.
• Crisis Response: Manage the full crisis lifecycle from early warning to resolution. In the pre-crisis phase: build client-specific playbooks,



pre-approve response templates by scenario type, and identify predictable risk windows (earnings calls, regulatory decisions, leadership transitions, sector stress events) to activate elevated monitoring in advance. During a live incident: triage severity within 15 minutes, verify scope and spread across platforms, deploy holding language, co-ordinate with client communications teams, and manage the information flow to key stakeholders under pressure. Post-crisis: conduct structured root-cause reviews, update playbooks, and build the positive content and media strategy that accelerates narrative recovery.
• Stakeholder & Media Co-ordination: Co-ordinate across client internal teams- legal, corporate communications, customer experience, HR - to ensure crisis response is aligned before anything goes public. Work alongside Adfactors PR’s media relations teams to manage inbound press enquiries, issue background briefings, and ensure journalist outreach is sequenced with digital response. Understand how a statement lands differently on social versus wire versus a regional journalist’s WhatsApp, and calibrate accordingly.
• Investigative Monitoring: Deploy social listening platforms (Brandwatch, Sprinklr, Meltwater, Talkwalker, or equivalent) and investigative research methods to surface risk before clients are aware of it. Connect signal patterns across platforms - a spike in negative news coverage, a coordinated hashtag, and an anonymous blog post may be parts of the same orchestrated campaign. Build and maintain a crisis intelligence library for each client: known antagonists, recurring narratives, past incident timelines, and sector-specific regulatory risk calendars. Know when something is organic and when it isn’t.

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📌 Crisis Management Lead (Karnataka)
🏢 Adfactors PR
📍 Karnataka