3+ Years of experience

Bengaluru

Responsibilities

- Lead design, implementation, and optimization of Salesforce Marketing Cloud solutions
- Design and execute personalized, multi-channel customer journeys using Journey Builder
- Manage email, SMS, and digital marketing campaigns across customer touchpoints
- Build and manage data extensions, segmentation logic, and audience targeting
- Implement automation workflows using Automation Studio to support scalable campaigns
- Integrate Marketing Cloud with Salesforce CRM, CDP, and external data sources
- Monitor and optimize campaign performance, engagement, and conversion metrics
- Develop dashboards and reports to track marketing KPIs and ROI
- Collaborate with marketing, analytics, and business teams to drive personalization strategies
- Support UAT, go-live, and post-production optimization
- Ensure data quality, compliance, and marketing governance standards
- Act as a subject-matter expert for Marketing Cloud best practices




- Drive continuous improvement and innovation in digital marketing automation

Requirements
- Minimum 3+ years of experience in Salesforce ecosystem with solid focus on Marketing Cloud
- Proven experience delivering enterprise-scale Marketing Cloud implementations
- Strong understanding of digital marketing, campaign automation, and personalization
- Hands-on expertise with Journey Builder, Automation Studio, and Email Studio
- Experience integrating Marketing Cloud with CRM, CDP, and external systems
- Strong analytical skills with ability to interpret campaign performance data
- Excellent communication and stakeholder management skills
- Experience working in Agile / Scrum environments

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Software Engineer-Marketing Cloud (Karnataka)
🏢 Retail Insights
📍 Karnataka