Location: MG Road, Bangalore
Company: Nova IVF Fertility

Role Overview

We are looking for a Doctor Social Media Manager who understands how to translate healthcare expertise into engaging, trustworthy, and patient-friendly content.

This role goes beyond posting, you will own the content thinking, planning, and execution across doctors social platforms, ensuring our communication is empathetic, credible, and impactful.

Key Responsibilities

1. Content Thinking & Strategy

- Develop monthly content calendars aligned with doctors to boost their online presence
- Translate doctor inputs into simple, engaging, and patient-centric content
- Bring fresh content ideas (reels, series, formats, hooks, storytelling)
- Ensure the right mix of personal, educational, emotional, and engaging content

2. Doctor Social Media Management

- Manage relationships with doctors, hospital leadership, and internal stakeholders to ensure timely content creation, approvals, and alignment with business objectives.
- Act as the primary point of contact between medical, marketing, creative, and operations teams for doctor social media initiatives.
- Plan video topics, guide doctors on content formats and ensure compliance (no misleading claims, ethical communication)
- Ability to extract content from conversations, not depend on scripts alone
- Write captions that are clear, empathetic, and non-promotional
- Ensure consistency in tone, visual language, and guidelines customised for individual doctors.
- Stay updated on platform algorithms, emerging trends, content formats, and social media best practices to maximise content performance and engagement.
- Coordinate with designers, video editors & agencies for execution
- Drive growth in doctors' social media presence through audience growth, engagement, thought leadership, and brand visibility initiatives.

3.



Campaign & Performance Support

- Support campaign execution (health day campaigns, awareness days, launches)
- Plan, coordinate, and manage end-to-end doctor led social media projects, ensuring timelines, deliverables, and stakeholder expectations are met.
- Collaborate with cross-functional teams to drive successful execution of campaigns and content initiatives.
- Track performance of content (reach, engagement, saves, shares etc.)
- Identify whats working and suggest improvements

Must-Have Skills & Qualities

1. Content Mindset

- Ability to think in hooks, formats, and storytelling, not just posts
- Can convert complex medical topics into simple, relatable content
- Understands what makes people stop, read, watch, and save

2. Communication & Stakeholder Management

- Strong written English (transparent, simple, non-jargon) with ability to write for emotion + clarity
- Understands the importance of ethical communication
- Avoids exaggerated claims, fear-based messaging, or misinformation
- Comfortable interacting with doctors and internal stakeholders
- Strong stakeholder management skills with the ability to influence, collaborate, and align multiple teams toward common goals.

3. Execution Ability

- High ownership, can manage calendars, deadlines, and coordination
- Strong project management skills with the ability to manage multiple content streams, campaigns,projects, stakeholders, and deadlines simultaneously.




- Detail-oriented (especially important in healthcare content)
- Fast, responsive, and well organised

4. Digital & Platform Understanding

- Good understanding of Instagram, Facebook, LinkedIn & YouTube and stay updated with Instagram/Reels trends, hooks, and formats
- Deep understanding of social media trends, platform updates, content best practices, audience behaviour, and organic growth strategies across major social platforms.
- Adapt trends to healthcare in a sensitive and relevant way
- Experiment with new formats while maintaining doctor credibility
- Knows engagement metrics and content performance

5. Analytics & Reporting

- Strong analytical skills and ability to interpret social media data.
- Experience with social media analytics tools and dashboards.
- Ability to create performance reports, dashboard and present insights to leadership.
- Understanding of KPIs such as engagement rate, reach, share of voice, sentiment, video retention, and conversion metrics.

6. Personal Branding & Thought Leadership

- Experience building personal brands for doctors and healthcare experts.
- Develop individual positioning strategies for doctors based on specialty, expertise, and target audience.
- Identify opportunities to build thought leadership and professional credibility.
- Understanding of reputation management and online presence building.

7. Leadership & Team Management

- Agency management and vendor coordination.
- Ability to brief and review creative work.
- Mentoring and guiding team members.
- Decision-making and prioritisation skills.

Good to Have

- Experience in healthcare / wellness / hospital marketing / Personal branding
- Experience in short-form video content (Reels)
- Understanding of paid campaigns
- Familiarity with compliance guidelines in healthcare advertising

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