Essential Responsibilities Assist in the research, writing, and editing of content across various platforms, including websites, blogs, email campaigns, and social media. Collaborate with cross-functional teams to ensure content aligns with Gallagher's marketing strategy, tone, and brand guidelines. Optimize content for SEO best practices and ensure it reaches targeted audiences. Proofread and edit content for accuracy, grammar, and clarity. Help maintain and update website content, ensuring consistency and accuracy across all materials. Assist in tracking content performance through analytics and report on metrics such as engagement and traffic. Stay informed about industry trends, best practices, and competitors' content strategies. Champion editorial standards and provide practical recommendations to topic experts and content contributors. Perform all other duties as assigned.

Competencies

- Content Creation Ability to create engaging, clear, and accurate content across multiple platforms such as blogs, social media, websites, and emails. The Content Editor and Writer should be able to write in various formats while maintaining a consistent brand voice.
- SEO Knowledge Understanding of SEO (Search Engine Optimization) basics, including keyword research, on-page SEO, and content optimization techniques. The Content Editor and Writer should be able to write SEO-friendly content to improve visibility and engagement.
- Attention to Detail Ensuring accuracy, consistency, and clarity of written content. The Content Editor and Writer must proofread and edit content to eliminate errors, ensuring it is error-free and aligns with the company's standards and quality expectations.




- Brand Awareness Understanding Gallagher's brand voice and messaging. The Content Editor and Writer must ensure that all content aligns with the GCoE branding guidelines and contributes positively to the brand's image.
- Communication Skills Solid verbal and written communication skills are essential for collaborating with team members and stakeholders. Ability to effectively convey ideas and content.

Education and Experience

- Minimum Required Degree: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Preferred Degree: Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
- Master's Degree: Master's degree in Marketing, Communications, Journalism, English, or a related field is a plus.
- Certificate(s) / Special Training Certification in Content Marketing, Digital Marketing, or Social Media Marketing is preferred.
- Training in SEO (Search Engine Optimization) and SEM (Search Engine Marketing) is advantageous.
- Proficiency in content management systems (CMS) such as WordPress.
- Familiarity with graphic design tools like Adobe Creative Suite (Photoshop, Illustrator) is a plus.
- Training in analytics tools such as Google Analytics is beneficial.

Experience

- Bachelor's degree in Communications, Marketing, Journalism, or a related field.
- 2-6 years of experience in content creation or digital marketing.
- Basic understanding of SEO principles and social media platforms.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

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