We are looking for a skilled Senior Specialist - Software Engineering with 4 to 9 years of experience to join our team. The ideal candidate will have a solid background in software engineering and excellent analytical skills.
Roles and Responsibility
- Develop, execute, and monitor automated multichannel marketing campaigns using Journey Builder and Automation Studio.
- Manage customer data segments, implement personalization strategies, and analyze campaign performance data.
- Collaborate with IT and Sales teams to integrate Salesforce Marketing Cloud with CRM and third-party tools via APIs.
- Ensure data integrity, system performance, and compliance with privacy regulations as an administrator for Salesforce Marketing Cloud SFMC.
- Provide actionable insights, reports, and recommendations for improving engagement rates through analytics optimization.
- Manage email, SMS,
and push notifications using various tools and technologies.
Job Requirements
- Minimum 4 years of experience in software engineering or a related field.
- Strong knowledge of SQL, AMPScript, and other relevant technologies.
- Excellent analytical and problem-solving skills.
- Ability to work collaboratively with cross-functional teams.
- Strong understanding of data segmentation, personalization, and integration concepts.
- Experience with analytics optimization, campaign management, and technical support.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.