The Demand Generation Representative is responsible for identifying and qualifying new business opportunities for the sales organization through outbound prospecting, lead qualification, and pipeline generation. SDRs work closely with marketing and sales teams to engage potential customers and schedule meetings with account executives.
Key Responsibilities
- Conduct outbound prospecting via email, LinkedIn, and phone outreach
• Identify key decision makers within target accounts
• Qualify inbound and outbound leads using defined qualification frameworks
• Schedule discovery meetings for sales teams
• Maintain accurate prospect data in CRM
• Collaborate with marketing on messaging and campaign feedback
• Participate in ongoing sales training and product enablement
Qualifications
- 2+ years in sales development, inside sales, or business development
• Strong communication and relationship-building skills
• Experience using CRM platforms
• Familiarity with LinkedIn Sales Navigator or similar prospecting tools
• Highly motivated and target-driven mindset
Success Metrics
- Meetings booked with qualified prospects
• Pipeline generated
• Conversion rates from outreach to meeting
• Activity metrics (calls, emails, LinkedIn touches)