Support Verizon's Customer Growth and Marketing Transformation initiatives by enabling AI-driven customer segmentation, campaign orchestration and first-party data activation.
Key Responsibilities
• Design customer segmentation using GrowthLoop.
• Build and manage audiences for personalized campaigns.
• Configure customer journeys and activation workflows.
• Integrate with Snowflake, CDPs, CRM and marketing platforms.
• Develop SQL-based audience logic and insights.
• Collaborate with Marketing, Product and Analytics teams.
• Monitor campaign performance and optimize targeting.
• Support production releases and platform enhancements.
Required Skills
• GrowthLoop
• SQL
• Snowflake
• Customer Data Platforms
• Audience Segmentation
• Marketing Automation
• REST APIs
• Data Analytics
• Agile
Preferred Skills
• Google BigQuery
• Adobe Experience Platform
• Salesforce Marketing Cloud
• Braze
• Adobe Campaign
• Cloud Platforms
📌 Growthloop__CDP Expertise (Tamil Nadu)
🏢 Cognizant
📍 Tamil Nadu
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