We are looking for an energetic, enthusiastic, and result-driven BTL Marketing Executive to generate quality customer leads through on-ground marketing activities. The ideal candidate will be responsible for planning and executing promotional campaigns at malls, residential societies, corporate parks, exhibitions, events, and other high-footfall locations to create awareness about Club Mahindra's holiday memberships.
Key Responsibilities
- Conduct BTL marketing activities at malls, corporate parks, residential societies, exhibitions, and events.
- Interact with potential customers and educate them about Club Mahindra's holiday ownership products.
- Generate quality leads and schedule appointments for the Sales Team.
- Build relationships with event organizers, mall management, RWAs, and corporate partners.
- Execute promotional campaigns, roadshows, kiosks, and brand activation activities.
- Ensure attractive branding and visibility at promotional locations.
- Maintain daily records of leads generated and activity reports.
- Coordinate with internal sales teams to ensure timely follow-up on generated leads.
- Achieve daily, weekly, and monthly lead generation targets.
- Collect customer feedback and share market insights with the marketing team.
- Ensure compliance with company policies during all promotional activities.
Preferred candidate profile
- Excellent communication and interpersonal skills.
- Confident in approaching and engaging customers.
- Passionate about field marketing and brand promotions.
- Target-oriented with a positive attitude.
- Willingness to travel within the assigned territory.
- Robust presentation and customer engagement skills.
- Ability to work on weekends and holidays, if required.
📌 Btl Manager (Maharashtra)
🏢 AVA Infotech
📍 Maharashtra
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