Role Overview:
Own and drive Company's content strategy across social media, ads, and creator ecosystems with a strong focus on storytelling, human insight, and emotional connection.
Key Responsibilities & Skills:
- Plan and manage monthly content calendar (Instagram Reels, Feed, Stories)
- Create engaging hooks, captions, scripts, and storytelling formats
- Translate real-life wellness habits into relatable content
- Develop creative direction, moodboards, and brand tone consistency
- Collaborate with creators and write detailed content briefs
- Conceptualize and execute Meta ad creatives (UGC, static, carousel)
- Turn consumer problems into emotionally-driven narratives
- Work closely with performance marketing for content optimization
- Strong writing and storytelling ability across formats
- Good visual sense for clean, modern branding
- Comfortable using AI tools for ideation and execution
- Ability to shoot/edit short-form content (preferred)
- Understanding of social trends and audience behavior
- Quick execution with strong ownership mindset
- 3–5 years of experience in content/social/digital marketing