Valuable conceptual understanding on one or more technologies in the following buckets.
Web technologies JAVA/J2EE , JavaScript
Web architecture and Topology
Proficiency in HTML, CSS, XML, AJAX, jQuery
Database Concepts and SQL Query language
Working knowledge of different OS including WIN, UNIX, LINUX
Good understanding of OOPS/Networking concepts, SDLC and Agile frameworks.
Ms Excel, MsWord, Ms Powerpoint, Ms Sharepoint, PowerBi, PowerApps
Basic understanding of how digital analytics is filtering/structuring data
Browser developer tools