Job Description JD:
n Responsibilities of the position:
n n Manage end to end business at the Key accounts with regards to sales and retail marketing deployment.
n Drive Sellout for all Key account partners (GT ) . Ensure growth of Lenovo in terms of T3 reach,
n Ensure minimum threshold levels of extraction
n Lead the third party executives (who are dedicated to Motorola) for managing them and helping achieve the sales objectives via them
n Manage the Promoter Program from a productivity & hygiene the key accounts
n Ensure Instore & Outstore visibility as per the Organisation's Planogram
n Ensure hygiene of permanent and semi-permanent fixtures deployed by the Organisation
n Ensure upward movement of the Key Accounts : B to A , A to A+ as per targets specified by the organization
n Ensure Stock & adequate range availability at any given point of time
n Draw & execute a marketing calendar for his accounts
n Engage with the RD to ensure proper Team deployment , adherence to beat plans , timely stock deliveries, claim & issue settlement
n Maintain a minimum Retail Satisfaction Score ( external agency )
n n Key Performance Indicators:
n n Premium Mix and misc :- Achieve premium mix on high value phones
n Sellout – Achieve growth of sellout over previous year as per targets
n Coverage – Achieve growth of number of counters as per plan.
n Sell through – Achieve 100% target for sell thru for all RD partners
n n 4. Business stakeholders:
n n Internal: Sales, Operation, Marketing teams
n External: Distributors, Business partners, End Customers
n n Specifications and requirements:
n 1. Education/ Qualification
n n Must Have: Bachelor's degree in marketing, communications, business administration or a related discipline and/ or MBA
n Desired: Post graduate degree
n n 2. Work experience
n 4+ years of marketing and sales experience
n 3. Key functional/technical competencies:
n n Ability to multi-task, resarch and analyze different broker, distribution and retail situations
n Solid presentation, sales, negotiation and influencing skills
n Advanced Computer experience (Excel, Word, Outlook, PowerPoint, Internet)
n Understanding of the Handset industry.
n n 4. Key Behavioral competencies:
n n Persuading and influencing
n Innovating and researching
n Adapting and responding to change
n Achieving personal work goals and objectives
n Leading and initiating action
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