Job Description Content & Social Media Lead
n If you watch a Reel and instantly know why it went viral, keep reading.
n We're not looking for someone to "manage social media."
n We're looking for someone who understands people.
n Someone who knows why certain videos make you laugh, cry, send them to friends, or immediately save them.
n Someone who understands that the best content isn't about algorithms, it's about emotion.
n At Rasa Silver Stories, we're building one of India's fastest-growing jewellery brands. But more importantly, we're building a brand people genuinely want to follow, talk about and be part of.
n We don't want generic jewellery content.
n We want the content everyone else wishes they'd made.
n What You'll Do
n You'll own the entire content universe of Rasa.
n From dreaming up viral ideas at 11 PM to directing shoots, working with creators, launching campaigns and building stories that make people stop scrolling.
n One day you could be creating an emotional brand film.
n The next, you're scripting a reel that's getting shared across Instagram.
n Then you're working with creators, spotting trends before everyone else, or creating a campaign that gets people lining up outside our stores.
n If it's content...
n It's yours to build.
n We're Looking For Someone Who...
n n Lives and breathes Instagram, YouTube and social media.
n Constantly saves content because "this was brilliant."
n Understands human psychology, storytelling and what makes people feel something.




n Knows that every platform has a different language and creates accordingly.
n Can spot trends before they become trends.
n Thinks in hooks, retention, shares and conversations not just views.
n Loves experimenting and isn't afraid to try crazy ideas.
n Has exceptional aesthetic taste and attention to detail.
n Can lead shoots, creators, editors and agencies with confidence.
n Wants to build work they're genuinely proud of.
n n Huge Bonus If...
n n You're a content creator yourself.
n You've grown your own page or built an audience.
n You've had videos organically go viral.
n You naturally think in content wherever you go.
n You have that instinct where you just know...
n "People are going to love this."
n n What Success Looks Like
n Not more posts.
n More conversations.
n More shares.
n More saves.
n More people discovering Rasa because our content made them feel something.
n Content that inspires visits to our stores.
n Content competitors start copying.
n Content people remember.
n Why You'll Love This Role
n You'll have the freedom to experiment.
n You'll work directly with the founders.
n You'll collaborate with creators, influencers and some of the best creative talent in the country.
n You'll have the chance to build a brand from the ground up not just another Instagram page.
n If you've ever wanted to create work that millions of people watch, talk about and remember...
n This is your chance.
n Let's build India's most loved jewellery brand together.

📌 Content and Social Media Lead (Bengaluru)
🏢 Rasa Silver Stories
📍 Bengaluru